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Demystifying Artificial Intelligence

Mercuri International

In November 2022, OpenAI, a San Francisco-based company specializing in artificial intelligence (AI), launched a language model called ChatGPT. The impact of artificial intelligence on B2B marketing is undeniable, presenting a wealth of opportunities for growth and innovation. The response was huge.

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Implications for B2B Selling in the Age of Artificial Intelligence

Mike Kunkle

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Will Artificial Intelligence really displace the human sales force? It is vital that sales organizations find agile and extemporaneous talent to match. LinkedIn Publisher: [link].

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AI and Ethics: Why Artificial Intelligence Needs an Ethical Basis | Part 1

QYMATIX

Artificial Intelligence and Ethics Part 1 of 2: a very well-researched and in-depth article by our Qymatix guest author David Wolf. Whether in production, marketing, sales or logistics – artificial intelligence optimizes processes and takes over routine tasks. Artificial intelligence is directing the action.

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McKinsey’s Three Horizons of Growth

Flevy

Organizations undergo different phases of development. McKinsey & Company partners published the Three Horizons (3H) of Growth framework in 2000. The 3 Horizons framework directs the attention of an organization toward bolstering its existing portfolio as well as developing future revenue streams and business opportunities.

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The Marketing Content Continuum

Strategic Communications

Content marketing remains a high priority for organizations of all kinds today as they struggle to stay relevant to customers while keeping ahead of the constantly changing algorithms of search engines like Google. If, for example, a company has consistently published two blog posts a week for the past two years, that’s 208 blog posts.

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Concerns Salespeople Have About AI & How Leadership Can Address Them [New Data + Tips]

Hubspot Sales

It’s hard to argue with the fact that artificial intelligence has become an important element of our reality, affecting both our private and professional lives. Goldman Sachs made headlines after publishing a report which estimates that AI could take away as many as 300 million jobs.

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Move the Deal Episode 15: Neil Rackham Reflects on 50 Years of Bringing Science to Sales

Miller Heiman Group

Rackham argues that technology will continue to redefine sales, particularly in the areas of big data and artificial intelligence. He also advises sales organizations to invest in developing sales managers—”everything depends on sales managers,” he tells Moore, “and more focus needs to be there.”. The Art and Science of Sales.