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Six Building Blocks for Revitalized B2B Marketing and Sales

Luminas Strategy

I f you’re a B2B company leader, you know how important face time is. As leaders, we were forced to react and accelerate digital investments and virtual models in order to engage customers and evolve our operating models to realize the full potential of those investments. But the pandemic brought in-person to a screeching halt.

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People & Problems: The core of strategic account planning

Strategic Account Management Association

This gives me insight into the state of enterprise sales organizations outside my own, lending me a bird’s eye view into the ways that revenue teams are embracing the current state and accelerating the digital transformations that have become all the more urgent for every one of us over the last two years. Sharing insights.

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What are the Top Challenges Facing CROs and Sales Leaders?

Upland

These include an uncertain economic landscape, attracting and retaining top-notch talent, crossing the digital divide, and staying relevant even as the competition grows fiercer. These issues revolve specifically around supply chain, increasing inflation, and tightening job markets.

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Forget Rewards: Why B2B Loyalty Marketing is Different

Customer Think

Companies need reliable support systems, services and deliveries—consider the current supply-chain crisis. Business buyers are highly dependent on their suppliers, for the success of their own businesses. Once in place, companies avoid chan.

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5 ways a digital storefront can boost your B2B sales

PandaDoc

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. trillion, or 17% of all B2B sales , by 2023. Ecommerce platforms open the doors of your business to a global B2B audience.

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How B2B Sales Teams Can Navigate Uncertainty

Hubspot Sales

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. Set expectations and keep communicating — Whether you are navigating product shortages, supply chain issues, shipping delays, or other obstacles, clear, consistent communication is key. Embrace digital as much as possible.

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The future of B2B industrial distribution in Germany.

QYMATIX

B2B sales trends in the US and Germany. While new trends in B2B move slower than in B2C, one can still find the same “catching-from-behind” dynamic. Allow me to use that last thought to predict, in general, that B2B sales in Germany will follow a similar path as in the US. The future of B2B industrial distribution in Germany.

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