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Tips for Balancing New Business Development and Servicing Current Customers (VIDEO)

The Center for Sales Strategy

On a scale from 1 to 5, one being extremely easy and five being extremely difficult, how easy is it for you to balance between new business development and servicing your current customers?

Sales 80
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Rainmaking best practice in professional services firms (Selling behaviours)

Red Star Kim

As rainmakers, they must build awareness of their expertise in the market to generate demand, identify and close new client business, deliver the work, and then renew and expand the relationship over time. The five rainmaker profiles Expert – Reluctant business developers.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

Sales 188
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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Key findings of the International Marketing Benchmark 2024 Unsurprisingly, there is generally much greater business confidence. I was surprised to see the development of new services ranked so low. This seems at odds with the general business environment highlighted by Accenture’s research (see below).

Marketing 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Why are segmentation and targeting critical to marketing and business development success? The second question is “ Where will we play?”.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

A great strategic plan defines where your organization is going, how you’ll win, who must do what, and how you’ll review and adapt your strategy development. Who will be the business process owner (Strategy Director) of planning in your organization? What senior leadership members and key stakeholders are included?

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40+ AI Productivity Tools to Help You Get More Done

Nutshell

AI promotes productivity by analyzing data, generating new ideas, and saving time through automation. Collecting information from AI eliminates guesswork, so you can make better choices and mitigate risks for your business. Chatbots also act as virtual assistants to help customers and employees with common requests.