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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

Forward planning with scoping helps you anticipate where issues and delays might occur – it looks at the interdependencies and the critical path. A key element will be to agree what will and what won’t be included in the project and securing senior management support to maintain that focus at the outset.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

In the ever-evolving landscape of business, the role of Chief Revenue Officers (CROs) or senior-most sales leaders (by any title), has never been more critical. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer.

Sales 188
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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The session comprises three elements: marketing and business development fundamentals, practical marketing communication and business development skills and growing your career. There were breakout sessions where assistants from different sectors and firms worked together to compare and share their thoughts. How do you measure up?

Marketing 130
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What Is Inbound Marketing? A Complete Guide For Businesses

Nutshell

What if instead of going out and finding leads, you could get leads to come to you? That’s the idea behind inbound marketing—an essential marketing strategy for today’s businesses. In this guide, we cover everything you need to get started with inbound marketing. Table of Contents What is inbound marketing? How does inbound marketing work?

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Book review – Managing Brands

Red Star Kim

This post reviews the core material covered in Managing Brands Chartered Institute of Marketing (CIM) professional qualification (Level 6 elective New CIM professional marketing qualifications – 2020 (kimtasso.com) ) and the Cambridge Marketing College’s Marketing Manager Apprenticeship – a Level 6 Qualification (kimtasso.com).

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All the Bases Your Kickoff Meeting Needs to Cover [Template Included]

Hubspot Sales

It helps you create a plan, define a list of priorities, and reaffirm the goals you uncovered during the sales process. Your kickoff meeting will help you develop a deeper understanding of your client's strengths and weaknesses — along with other opportunities that might be at play. It's finally done. The contract is signed.

Meetings 121
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How to define a strong KAM Training Path

KAM With Passion

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.