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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

By Edmund Bradford, Managing Director, Market2Win Ltd. Sustainability and other good behavior metrics now need to be reported, meaning your strategic accounts will no longer be satisfied with bland statements of intent from your company. trillion in assets under management at the end of December 2020. Why is this?

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. The second question is “ Where will we play?”.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group. We have to manage stress differently, and we all have to be flexible. We are all in a race to attract, develop and retain top talent for our organizations. We will continue to see this number rise as these younger individuals join the workforce.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

At the end of January, I attended a PM Forum (with Icon and Managing Partners Forum ) webinar where Alastair Beddow | LinkedIn of Meridian West presented the latest international benchmark results. And Gen AI appears to dominate both management and MBD agendas. The list feels a little inward looking.

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The Enablement Profession at a Crossroads

Mike Kunkle

Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. Enablement professionals don’t market, they don’t sell, and we don’t directly manage front-line sellers nor sales managers. It’s a classic case of influence without authority.

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Are You Letting Your Clients Slip Away? 12 Tips to Keep in Touch

Account Manager Tips

Use project management tools 9. Too many clients, not enough time Key account managers have a lot of clients. How do you maintain those critical customer relationships, especially as you grow, get more accounts, launch more services, solve more issues? Subscribe at : Apple Podcasts | Google Podcasts | Spotify | Stitcher.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. Being more strategic – Case studies and insights.