Red Star Kim

NOVEMBER 13, 2023

Private client management and marketing: Business plans, recruitment, assessments and automation. Private client management and marketing: Business plans, recruitment, assessments and automation. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

JUNE 7, 2023

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy. Strategic change takes time and energy.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Red Star Kim

NOVEMBER 9, 2023

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. He’s clearly an advocate for scenario planning. Strategy is about shaping the future”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Mike Kunkle

NOVEMBER 23, 2023

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. In this post, I will offer advice about how to measure the ROI of your sales enablement program. Get alignment first.

Sales 258

Sales Finance Decision-making Profitability 258

Planview

APRIL 24, 2024

Nothing frustrates software developers more than working hard on something that never ends up providing value. Whether because of changing priorities, miscommunication among teams, or other blockers, the hidden cost of waste can significantly impact productivity and bottom lines.

Software 52

Software Software Prioritization Communication 52

Account Manager Tips

FEBRUARY 28, 2021

Smart partnerships with companies already delivering best in class solutions and not developing new ones from scratch. Creativity Develop fresh ideas Challenge the way things are done Look for new solutions to existing problems. Visionary Vision is the ability to think about or plan the future with imagination or wisdom.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Red Star Kim

DECEMBER 22, 2022

At the “Being more strategic” PM Forum workshop a week or so ago, half of the delegates were in management roles. Be more strategic – PESTLE, Positioning and Plans. Cost-of-living crisis (Inflation, interest rates and recession) – less business investment. Business facing stagflation (high costs and low demand).

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Engage fee-earners in the M&BD planning process. Everyone is so busy.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

JUNE 27, 2023

In the 2023 Annual International Marketing Benchmark – PM Forum and Meridian West (kimtasso.com) client Experience (CX) and thought leadership remained top business development priorities. There were numerous reasons to strive for early engagement with fee-earners during campaign development and project management.

Leadership 130

Leadership Management Stakeholders Communication 130

Strategic Account Management Association

SEPTEMBER 22, 2020

As a strategic account manager (SAM), you know how important it is to speak your customers’ language and see the world through your customers’ eyes. And Amazon, Apple and Google each announced ambitious plans to improve health care efficiency. If you like this piece, please register for the Oct. health care dynamics. Where are we now?

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

PandaDoc

SEPTEMBER 2, 2020

We’ve reached out to influencers and compiled a list of the industry’s leading blogs below. Adaptive Business Blog. Although 71% of companies say closing more deals is their top sales priority, further data from Forrester suggests that only 0.75% of leads generated become closed revenue. So what’s the motivated B2B seller to do?

Sales Management 98

Sales Management Management Sales Publishing 98

Red Star Kim

AUGUST 29, 2023

The EAST framework was developed by the Behavioural Insights Team (BIT) in 2012 to help policy makers promote change. BIT is the world’s first Government institution dedicated to the application of behavioural sciences. It helps you apply behavioural science to increase the likelihood of your proposed behaviour change being effective.

Management 130

Management Marketing Decision-making Government 130

Envisio

JANUARY 16, 2024

Renters in this income brackets also endure severe housing cost burdens when they do get housing: costly repairs, inefficient energy bills, utilities—allocating more than 50 percent of their income to housing expenses. This scarcity is particularly acute for Black, Latinx, and Indigenous households.

Government 52

Government Energy and Utilities Prioritization Construction 52

Red Star Kim

FEBRUARY 28, 2023

Having confident leadership with a strong vision, backed up with a robust business plan and strategy and evidence of progress was attractive to potential recruits. This post summarises some of the key themes emerging from the recent online MBL “How to manage and grow your private client practice” full day session .

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

AUGUST 31, 2023

To support my training courses and workshops, I keep an eye out for interesting marketing and business development case studies. Today I summarise professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Fladgate, Travers Smith, Mills & Reeve. Investment in the global real estate market was nearly $11.5

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. This article summarises the main themes that arose from the discussions and exercises and forms part of the day’s learning resources.

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

AUGUST 1, 2023

At the recent PM Forum workshop on “Marketing and Business Development Planning in a Nutshell” the key issue to emerge from delegates was “How to engage fee-earners in the M&BD planning process?”. So here are ideas on how to engage fee-earners in the M&BD planning process. The company might submit a brief.

Decision-making 130

Decision-making Marketing Business Planning Management 130

Red Star Kim

JUNE 15, 2023

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation).

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Planview

FEBRUARY 14, 2024

They’re constantly seeking ways to deliver more, faster, and at a lower cost, all while maintaining high quality. In this blog post, we’ll delve into how to maximize value within the first 12 months of using a value stream management (VSM) solution.

Management 64

Management Organization Stakeholders Onboarding 64

Planview

FEBRUARY 29, 2024

Technical debt, the accrued cost of code awaiting updates, is a significant obstacle. According to McKinsey , this “tax” on development comprises about 40 percent of IT balance sheets, stemming from the intense pressure to enter the market and gather feedback swiftly.

Prioritization 59

Prioritization Innovation Suppliers Manufacturing 59

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. Proactive marketing and business development executives – CRM, internal engagement and career insights.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. If you haven’t thought much about your KPIs yet, that’s okay. We can help!

Profitability 105

Profitability Publishing CRM Insurance 105

Red Star Kim

SEPTEMBER 26, 2022

Last week I was joined by a group of marketing and business development (M&BD) Assistants (and some Executives) from law, accountancy, actuarial and consultancy firms for a half day PM Forum workshop on “Practical and professional skills for Marketing and Business Development Assistants”. What motivates them? A need to connect.

Digitalization 147

Digitalization Media Marketing Communication 147

Red Star Kim

MARCH 24, 2023

It was a full house at the March workshop on “Practical and Professional Skills for Marketing and Business Development (M&BD) Assistants” although almost all delegates were from law firms across the UK. Roles, satisfaction and aspirations of Marketing and Business Development (M&BD) Assistants.

Marketing 130

Marketing Digitalization Communication Media 130

Hubspot Sales

JUNE 1, 2021

Operational objectives are often confused with strategic objectives — longer-term, organizational goals that can guide an operations team's immediate plans and actions. Strategic objectives aren't specific enough to reasonably and pointedly guide day-to-day tasks on their own. Everybody get on it!"

eCommerce 89

eCommerce Onboarding Prioritization Publishing 89

Red Star Kim

MAY 11, 2023

It’s interesting to see how brand management has developed. It provides an overview of the Managing Brands workbook which was written by Kiran Kapur | Cambridge Marketing College. It provides an overview of the Managing Brands workbook which was written by Kiran Kapur | Cambridge Marketing College. Why are brands important?

Management 130

Management Co-Creation Publishing Leadership 130

OnStrategyHQ

DECEMBER 21, 2023

Your strategic plan is like a flight of stairs. A gap analysis is not merely a 2-step process that focuses on where the organization is now versus where you want it to be in the future, but a fully thought-out action plan to elevate your organization. Gap Analysis Defined: What is a gap analysis?

Software 52

Software Software Construction Organization 52

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Ready to streamline your account planning? Let's talk!

Account Management 52

Account Management Management Client Relationships Account Planning 52

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below. A good example of a limiting belief comes from running.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

JANUARY 16, 2023

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). I’ve added my reflections. Survey respondents.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

AchieveIt

SEPTEMBER 27, 2023

Engraining your strategic plan into day-to-day operations It does not matter if the company is in the pre-revenue stage or pulling in 150 million annually, at each stage in a company’s growth journey, they encounter the same roadblock: developing a strong strategic plan and losing track of it the moment leaders step out of the meeting.

Investors 52

Investors Marketing Leadership Organization 52

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

PandaDoc

MARCH 29, 2024

Key takeaways A deal desk is a cross-functional team assembled to oversee opportunity qualification, solution and proposal development, and negotiation stages of a sales process. Proposal development : a deal desk applies best practices of an approval workflow , including the use of templates , a knowledge base, and automation tools.

Negotiation 52

Negotiation Stakeholders Profitability Government 52

KAM With Passion

NOVEMBER 11, 2020

Depending on sources the cost varies by a factor of 5 to 15. For a blog post on the difference between Account Management and Key Account Management, go here. By talking to each other and by making sure that conversations are meaningful to both parties. Third, in a difficult time, customers need support. A very pragmatic one.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130