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Blog Post: Power of Look-Alike Modeling

NG Data

Marketers face a challenge in identifying and retaining customers, and look-alike modeling (LAM) using AI can help define and target audiences effectively. LAM analyzes metrics to predict receptive customers, but tailoring interactions for individualized journeys is crucial.

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Blog: The Power of a CDP in Banking Digital Transformations

NG Data

Banks face challenges in managing their legacy cores and personalizing customer experiences. The Intelligent Engagement Platform, a sophisticated customer data platform, allows for targeted marketing strategies and highly targeted interactions to enhance customer experiences.

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How an industry-by-industry approach revolutionized Panasonic’s sales enablement | Maestros of Modern Selling Blog Series

Showpad

They designed new industry research methods that include both customers and sales reps. They overhauled their sales enablement platform, building resource hubs around specific industries. The technology giant had already decided to invest in a sales enablement platform, which was live when the pair joined.

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How Tom Carter at Kaiser Permanente Empowers Sales to Have Strategic Conversations | Building Modern Sellers Blog Series

Showpad

My passion is around creating customer value—and I saw an opportunity to do this at Kaiser Permanente. . Gartner and all the other big research giants out there say more than 60% of the research customers are doing is all digital before they even want to be contacted by a salesperson. .

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What is Buying Intent?

Upland

Buying intent , also known as purchase intent, refers to the likelihood and inclination of a potential customer to make a purchasing decision. In this article, we will take a closer look at buying intent and its role in helping you navigate today’s intricate web of customer preferences, expectations, and buying behaviors.

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What is lead nurturing? The definitive guide to what it is, strategies, best practices and examples

PandaDoc

So, it’s clear that nurturing your leads and prospects is a great way to improve your sales and build lasting customer loyalty. Key takeaways: Lead nurturing boosts your conversion rate and builds lasting customer loyalty. The right lead nurturing software, platforms, and tools can make the job easier and more effective.

Media 52
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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.