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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Establishing a Customer-Centric GAM Program. Our program is oriented around three core, client-focused pillars: Culture : Create a customer-centric culture Trusted Advisor : Serve as a strategically aligned, trusted advisor Global Delivery : Optimize our client experience to consistently exceed expectations.

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Signals: The future of VoC

Customer Think

Over the last few years, the Voice of Customer (VoC) has become essential to customer experience (CX). Across all industries, companies use metrics such as the Net Promoter Score (NPS), Customer Effort Score (CES), and Customer Satisfaction Score (CSAT) and to […].

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5 Ways to Run Net Promoter Score Programs Right—and Boost the Effectiveness of Your Business

Customer Think

How do customers feel about your business? And a good way to learn is your Net Promoter Score (NPS). This customer satisfaction metric gauges how likely your customers are to recommend your products or services to others. Your score is measured on a scale of 0 to 10. A higher score […]

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CSAT, NPS, and CES: Customer Satisfaction Score Industry Benchmarks

SmartKarrot

You might be wondering what makes a good customer satisfaction score in your industry. By comparing your survey scores with the scores of your competitors, you tend to add more context to your scores. CSAT stands for customer satisfaction. NPS stands for Net Promoter Score.

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Elevating Account Management Through Metrics and KPIs

Arpedio

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. This approach builds trust and fosters long-term relationships. Let's talk!

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Book review – Managing Brands

Red Star Kim

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. When a company creates a strong brand it attracts customer preference and builds a defensive wall against competition” ( Peter Doyle , Warwick Business School). Brands can also be aspirational.

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What is CSAT Score and How to Boost it Using Chatbots

Customer Think

Tracking the overall performance of your business involves mapping out the terrain of customer experience. Whether it involves your product or customer support, customer experience and satisfaction are the pillars of sustainability in business. In […].