Strategic Account Management Association

SEPTEMBER 13, 2021

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. The shared success plan is foundational to deep customer collaboration.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Red Star Kim

APRIL 12, 2023

As an additional learning resource for delegates, I review the key themes of The Proactive M&BD Executive – Culture shock, marketing models, fee-earner engagement, qualifications and social media. This is a common theme when M&BD people move from another sector into professional services.

Media 130

Media Marketing B2C Stakeholders 130

Mike Kunkle

NOVEMBER 21, 2023

You can skim through the below initial facts on industry and products/services. Services: Consultation and Site Assessment: Expert assessment of the customer’s space to determine specific air quality needs and recommend appropriate solutions. I’m just providing that for context.

Acquisition 272

Acquisition Sales Decision-making Account Management 272

Mike Kunkle

MAY 30, 2023

In addition to knowingly joining a less-than-ideal environment, there are also unexpected left-turns, where the reality of the culture and environment turn out to be very different than what was forecasted during the interview process. Now, get ready for some tough love. But we’re not always going to have the luxury of ideal situations.

Decision-making 295

Decision-making Sales Training Sales Stakeholders 295

Red Star Kim

NOVEMBER 13, 2023

Issues of recruitment are often linked to organisational culture, training and development and HR policies and procedures. And to ensure that any new systems were adopted by employees and embedded in day to day practice to ensure consistency of service. Who is your customer? What does your customer value?

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Red Star Kim

MAY 11, 2023

It has been exciting working alongside my apprentices at Cambridge Marketing College who represent some of the world’s longest-established leading brands in markets such as luxury jewellery and office products as well as those who are leading the field with newer brands in areas such as hospitality, tax services and construction products.

Management 130

Management Co-Creation Publishing Leadership 130

Red Star Kim

MARCH 16, 2023

While we discussed various tools and methods to promote cross-selling and referral management, a key theme emerged around changing culture. This included improving internal communication and collaboration as well as motivation to devote time to internal and external referrals: cultivate a cross-selling culture.

Key Account Management 130

Key Account Management Onboarding Communication e-Learning 130

Red Star Kim

FEBRUARY 8, 2024

Here is a summary of the sales targeting toolbox for professional services firms. Sector marketing – We know that sector marketing and developing niches is a successful strategy in professional services. This can then form the basis of targeting exercises based on those clients in the most desirable segments.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Red Star Kim

NOVEMBER 24, 2023

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

Digitalization 130

Digitalization Leadership Marketing Brainstorming 130

Planview

MARCH 8, 2024

I learned about her frequent interstate transfers, exposure to customers and colleagues from diverse social backgrounds, the many ways in which gender bias manifested in her surroundings, and how they could never hold her back. What cross-cultural initiatives for promoting a global sisterhood inspire you? Sophia Grace Sr.

Banking 105

Banking Government Innovation Leadership 105

Zendesk

SEPTEMBER 6, 2023

As any support team manager can attest to, the deleterious effects of stress and burnout have very real consequences for customer service teams. As senior manager of customer experience at the mindfulness app, Anzalone has more than a decade of experience in the customer support space.

Healthcare 69

Healthcare Banking Customer Experience Management 69

Planview

JANUARY 30, 2024

The consequences reach everyone in the company’s orbit, from employees and executives to stakeholders and customers. Pulling from the survey responses of 600 executives, the report uncovers five areas of concern — alignment, accountability, resources, agility, and culture — and a recommended action for each area.

Stakeholders 52

Stakeholders Prioritization Government Leadership 52

Upland

JUNE 14, 2023

While not impervious, focusing on relationships with customers is going to be a big trend for CROs moving forward into the next decade. Attracting and retaining talent in an ever evolving, new world Attracting talent has always been difficult, especially attracting the kind of top talent that organizations need to survive and thrive.

Artificial Intelligence 195

Artificial Intelligence Digital Transformation Account Planning Supply Chain 195

Mike Kunkle

AUGUST 30, 2023

We see the larger picture and are well-positioned to drive transformative shifts by advocating for best practices, disseminating the right knowledge, supporting behavior change, closing performance gaps, and fostering a culture of continuous learning and improvement. sales productivity, and customer satisfaction.

Leadership 262

Leadership Stakeholders Decision-making Sales Training 262

Red Star Kim

JANUARY 28, 2024

We welcomed delegates from legal, accountancy and financial services firms. Develop organisational culture This inevitably led to a discussion about the link between leadership and organisational culture. And how the prevailing culture may help or hinder the achievement of change. To win hearts as well as minds.

Emotional Intelligence 130

Emotional Intelligence Leadership Management Facilitation 130

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! How open is the corporate culture to the use of AI? The topic of customer service is now also strongly driven by AI in our business model. Click below to access our AI-generated version of this blog article!Advancing

Artificial Intelligence 105

Artificial Intelligence Digital Transformation Leadership Digitalization 105

Showpad

JANUARY 8, 2021

For some organizations this wasn’t really new, apart from the fact that it was the only way to interact with prospects and customers. You may be thinking, “We run all our meetings online and provide almost every enablement service in a digital way. Most enablement services were already digital. The virtual world is here to stay.

Virtual Selling 144

Virtual Selling Finance Digitalization Digital Transformation 144

Hubspot Sales

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Motivate your team in personalized and culture-wise ways. Understand each sales rep's motivation, build a culture of feedback, and keep them accountable for their success. Best Practices for Sales Managers 1.

Sales Management 93

Sales Management Management Energy and Utilities Emotional Intelligence 93

DemandFarm

OCTOBER 3, 2023

Customer-centric companies are 60% more profitable than companies that aren’t. What does customer-centricity truly mean? Gartner defines customer centricity as: “ the ability of people in an organization to understand customers’ situations, perceptions, and expectations.

Decision-making 98

Decision-making Innovation Customer Experience Profitability 98

Arpedio

OCTOBER 17, 2023

How to build a winning account management team Account Management Software ← Back to blog A winning account management team can be your secret weapon to supercharge your company’s growth and customer satisfaction. Ready to increase customer lifetime value? Try ARPEDIO's Account-Based Selling Platform! Let's talk!

Account Management 52

Account Management Management Client Relationships Emotional Intelligence 52

Upland

APRIL 6, 2021

In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. Here we get inside the mind of the customer as a key element of the relationship strategy development. . Their vision often extends beyond their company to include their customers, and their competition. How Do They Think?

Stakeholders 195

Stakeholders Decision-making Innovation Negotiation 195

Apptivo

JANUARY 23, 2023

Allow customers and agents to give feedback 5. Summary “Can you please hold… while I check up on that information?” – Dreaded words to hear as a customer when contacting support. Consumer behaviorists have looked at this problem and have defined it as, “You are the Expert” expectation that customers have when approaching support.

Management 102

Management Decision-making Organization Innovation 102

Customer Think

AUGUST 12, 2021

Historically Software-as-a-Service (SasS) companies were led by the sales function. But today, successful SaaS companies are truly built out to be customer-led. The COVID-19 pandemic has accelerated this change in cultural philosophy, and ultimately both the customer and the organization reap the benefits.

Customer Success 140

Customer Success Software Software Organization 140

Arpedio

JANUARY 9, 2024

Elevating Account Management Through Metrics and KPIs Explore ARPEDIO's Account Management Software ← Back to blog As companies strive to build lasting relationships with their clients, the need for effective Account Management strategies and tools becomes paramount. Proactive Issue Resolution: Metrics act as an early warning system.

Account Management 52

Account Management Management Client Relationships Account Planning 52

Red Star Kim

SEPTEMBER 6, 2022

I haven’t reviewed a book on the topic of internal communication and yet it’s a vital element of marketing, branding, organisational culture, change management and leadership. What books would you recommend for internal communications in professional services firms? Introduction. About the author. Get the tone right. Keep it simple.

Communication 130

Communication Facilitation Leadership Stakeholders 130

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. In this blog post, we’ll delve into the intricacies of account management and explore key techniques for mastering this essential aspect of business operations.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Red Star Kim

JULY 11, 2022

The three modules looked at M&BD fundamentals, the journey through the M&BD planning process and how to address planning issues specific to professional service firms. A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Planview

DECEMBER 12, 2023

Neither can handle the amount of data coming in from customers and internal operations. And neither allows customers to benefit from their own data. At the beginning of the cloud craze, companies like Planview began to store customers’ data. But the culture has shifted. The problems with those approaches?

Banking 72

Banking Government Decision-making Stakeholders 72

Arpedio

MARCH 5, 2024

In this digital age where competition is fierce and customer expectations are soaring, the need for robust account management strategies has never been more pronounced. It involves a strategic blend of communication, problem-solving, and customization to ensure both client satisfaction and organizational prosperity.

Account Management 52

Account Management Management Client Relationships Prioritization 52

Red Star Kim

OCTOBER 18, 2022

Then – as if you needed any further persuasion – there are examples of companies implementing emerging management practices and doing well financially with mentions of David Wolfe and Jac Sheth’s “ Firms of Endearment” and John Kotter and James Heskett’s “Corporate Culture and Performance”. The need for a new type of leadership. “In

Organization 130

Organization Innovation Leadership Management 130

Red Star Kim

SEPTEMBER 29, 2023

Differentiation is a critical aspect of professional services marketing and is no different in personal brands. A key consideration is the value a brand delivers to its customers or clients. It was interesting to compare these lists with responses to “How do you think M&BD is perceived at your firm?”.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Mike Kunkle

JULY 2, 2022

According to Paul Krajewski’s blog , where he tracks the profession, there were 15,000 LinkedIn users with “sales enablement” in their job title, as of June 17, 2022. In an expanding number of vertical industries (but not yet everywhere), the concept of “enabling the sales force” has exploded. Sales messaging.

Sales 130

Sales Sales Training Leadership Decision-making 130

Arpedio

FEBRUARY 22, 2024

Developed by Neil Rackham in the 1980s, Spin Selling has since become a cornerstone of modern sales strategies, offering a systematic approach to understanding customer needs and closing deals effectively. The key objectives of Spin Selling include: Understanding the customer’s current situation and context.

Software 52

Software Software Decision-making Performance Review 52

Insightly

FEBRUARY 25, 2022

What is a customer focus strategy? Top brands like Apple, Amazon, Trader Joe’s, and Costco (just to name a few) hyper-focus on customer experience. . Put customer satisfaction first. Examine your products/services from the customer’s viewpoint. Take a few steps on your own customer journey.

Logistics 98

Logistics CRM Stakeholders Media 98

Envisio

AUGUST 14, 2023

Developing Modern Municipal Government Performance Measures Developing key performance measures in government is an essential part of strategic plan implementation, effective service delivery, the successful roll-out of new initiatives, and ensuring the core functions of local government are running smoothly.

Government 52

Government Energy and Utilities Cybersecurity Insurance 52

Planview

AUGUST 16, 2022

A connected services organization is one in which systems, data, work, people, and customers are integrated and aligned, in order to establish a critical link in the organizational chain that joins customer and solution value. Enhanced Customer Experiences. Optimized Resource Management. Improved Revenue.

Organization 52

Organization Digital Transformation Profitability Customer Experience 52

Red Star Kim

AUGUST 24, 2023

And it’s particularly valuable to those working in professional services firms. So it makes him an ideal author on the business of professional services firms – whether for technical expert/fee-earners or marketing/business development professionals. He was an early pioneer in professional services marketing.

Finance 130

Finance Government Profitability Banking 130