Red Star Kim

DECEMBER 12, 2023

In early December (and despite the train strike), we gathered at the offices of London | Simmons & Simmons (simmons-simmons.com) for a workshop on “Future Marketing and Business Development Manager”. Future Marketing and Business Development Manager: Connections, Collaboration, Context, Creativity, Cause and Continuous learning.

Marketing 130

Marketing Emotional Intelligence Management Leadership 130

Red Star Kim

DECEMBER 5, 2023

In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. Proactive marketing and business development executives – CRM, internal engagement and career insights. Others asked about platforms for event invitations. However, there are limitations compared to Canva.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Account Manager Tips

FEBRUARY 28, 2021

What are the top skills companies are looking for and how do you get good at them? Smart partnerships with companies already delivering best in class solutions and not developing new ones from scratch. Smart partnerships with companies already delivering best in class solutions and not developing new ones from scratch.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

NOVEMBER 23, 2023

In this post, I will offer advice about how to measure the ROI of your sales enablement program. This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue.

Sales 258

Sales Finance Decision-making Profitability 258

Red Star Kim

DECEMBER 2, 2022

It was a full house at November’s PM Forum workshop for Proactive Marketing and Business Development Executives. Release time to become a more proactive Marketing and Business Development Executive. Release time to become a more proactive Marketing and Business Development Executive. What does proactive look and feel like?

Marketing 130

Marketing Communication Meetings Strategic Thinking 130

Red Star Kim

JULY 11, 2022

This is a summary (and an additional learning resource for delegates) of last week’s M&BD planning workshop through the PM Forum. Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Engage fee-earners in the M&BD planning process. other teams and territories).

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

JUNE 15, 2023

We covered a lot of material in modules on: Understand (context, aims and strategy), Plan (processes, data and systems) and Implement (activities, skills and motivation). Others may find that the M&BD team is responsible for research. Others may find that the M&BD team is responsible for research.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. How do you measure up? How do you stand out from your peers?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. And then consider then how to apply the strengths to the areas where they are seeking support.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

OnStrategyHQ

JANUARY 19, 2024

This is the age of Artificial Intelligence – and as the world grapples with using generative AI models contextually inside their organizations, we’re here to help explore how to use AI practically and incorporate it into your next strategic planning process. What makes a good AI prompt?

Artificial Intelligence 52

Artificial Intelligence Organization Media Decision-making 52

Red Star Kim

FEBRUARY 15, 2024

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. We tackled delegate questions as well as coaching and consulting scenarios along the way. The terms (e.g.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Strategic Communications

APRIL 29, 2024

You’re sitting at your desk, talking to a colleague about a trip to Spain you’re planning. Marketers can use your interactions with voice assistants, such as Amazon’s Alexa, along with other factors—your search history, shopping activity, visited websites, etc. It’s not magic. It’s the power of voice search.

Digitalization 59

Digitalization Publishing Marketing Communication 59

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Red Star Kim

FEBRUARY 16, 2023

The used an external facilitator and sent an advance questionnaire (positioning, approach to sectors and services, rates of growth, culture, service delivery, learnings from other firms) to all partners. By the partners conference in May 2022, there were well-developed recommendations from two work streams and outlines for the others.

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

NOVEMBER 2, 2022

And we used two of their planned change projects to consider the issues and to test out and apply the various techniques. At the end of the session, they had developed two project plans for implementation. And the delegates developed two tailor-made frameworks for future use in their planned change management projects.

Communication 130

Communication Management Stakeholders Emotional Intelligence 130

OnStrategyHQ

DECEMBER 21, 2023

A gap analysis examines the key gaps in your organization’s current state – like capability , resources , or talent – that you need to overcome to achieve your desired future state. The three core questions you need to answer as you conduct a gap analysis are: Where are we today ( our current state )?

Software 52

Software Software Construction Organization 52

Strategic Communications

APRIL 25, 2024

A Slippery Slope There are some great potential uses for generative AI, or GenAI—tools like ChatGPT, Bard, Jasper, and others. Others’ use of these tools, without appropriate due diligence, can result in impacts ranging from these extremes to minor embarrassment, depending on the purpose of their use. But there’s peril as well.

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Red Star Kim

SEPTEMBER 8, 2023

As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles. This supports career development by broadening knowledge, facilitating collaboration and becoming T-shaped. And the strategic need to align marketing objectives to a firm’s strategic intent.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

APRIL 11, 2023

In early April I facilitated another of MBL’s training workshops on “ Pitch Perfect – How to Prepare & Present Winning Pitches & Tenders” for legal and accounting firms. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

Government 130

Government Innovation Meetings Finance 130

PandaDoc

FEBRUARY 23, 2024

Below, we’ll discuss the impact that a robust opportunity management process can have on your bottom line. Lead management focuses on achieving sales goals in the short to medium term, while opportunity management is more about leveraging strategic relationships to achieve long-term growth goals.

Management 52

Management CRM Sales Decision-making 52

Brooks Group

APRIL 9, 2024

Key decision makers often include: C-Suite executives : High-level executives such as CEOs, CFOs, or CTOs who oversee strategic decision-making within the organization. Decision Sponsors Decision sponsors are advocates for your solution within the buying committee, championing its merits and benefits to their peers and superiors.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Arpedio

MARCH 8, 2024

Effective Business Relationship Management Strategies Explore the ARPEDIO platform ← Back to blog Table of Contents In today’s dynamic business landscape, the capacity for relationship building and partnership development is more than a nicety—it’s a sturdy keystone of enduring organizational success.

Management 52

Management Stakeholders Facilitation Innovation 52

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

Hubspot Sales

NOVEMBER 8, 2023

In this blog post, we'll explore 14 essential best practices and tips from experienced sales managers at HubSpot. Craft a strong operating model for your team that serves as the bedrock for successful sales strategies. Your skill as a manager is only as good as your foundation. Best Practices for Sales Managers 1.

Sales Management 104

Sales Management Management Energy and Utilities Emotional Intelligence 104

Red Star Kim

JANUARY 16, 2023

The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). 56% represented law firms, 18% accountancy firms, 9% property and construction firms, 5% management consultancy, 5% intellectual property and 8% other. Develop people’s commerciality.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

AchieveIt

FEBRUARY 9, 2023

These factors focus your team and align tasks toward achieving your goals. Each critical success factor lays a solid foundation for future business development. Key Performance Indicators Critical Success Factor Examples When Should You Define Your Critical Success Factors?

Stakeholders 52

Stakeholders Suppliers Communication Innovation 52

Red Star Kim

MAY 16, 2023

Some felt these skills weren’t taught at university and others wanted help to develop their roles and grow personally. Most wanted to increase their confidence in dealing with partners and other fee-earners. To ensure your needs are met , assertiveness allows you to step in and voice your concerns.

Communication 130

Communication Brainstorming Decision-making Marketing 130

Showpad

JUNE 9, 2020

Since I’ve fielded these and similar questions over the last few weeks, I wanted to capture a few thoughts and experiences that can help organizations answer them, as well as provide a few criteria you can immediately apply and check for your organization. No matter your definition of sales enablement, the data is straight forward.

Sales 121

Sales Sales Management Organization Government 121

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Bailey, as we approach the Leadership Horizon event on 04.04.2024, could you start by giving us a brief overview of your upcoming keynote?

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

Brooks Group

DECEMBER 20, 2023

As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics. Many organizations aren’t sure what to measure, how frequently to measure, or how to use the data once they do track it.

Sales 93

Sales Decision-making Sales Training Sales Management 93

SalesGlobe

NOVEMBER 19, 2021

As you conduct your business planning for the new year think about the organization’s growth objectives and sales strategy, does your attention turn to questions like: “Is the sales compensation plan really working?” . Can we drive better performance by making improvements to the plan?”. “Can

Sales 96

Sales Supply Chain Acquisition Organization 96

Strategic Communications

AUGUST 17, 2021

I do a lot of presentations (and since the pandemic emerged, webinars) on marketing-related topics. Telling someone how to do something rarely translates into the ability to actually do that something. They often need to call upon others—agencies or freelancers—to help them out. Identify your objectives.

Advertising 52

Advertising Small Business Communication Internet 52

Scovel

SEPTEMBER 22, 2021

As you explore marketing, it’s important that you do not lose focus on the value proposition of your solution in your marketing efforts. You need to start marketing your solution before you even build it to validate needs and stay focused on the features customers want and need. Identify your USP.

Marketing 52

Marketing Value Proposition Media Advertising 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. We chatted about: – the importance of having a client development plan. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Apptivo

JUNE 21, 2021

If your own R&D team works on planning and developing the right tools, it is a normal business process. If your own R&D team works on planning and developing the right tools, it is a normal business process. Strategic Advantage. Importance Of Partnership In Organizations.

Profitability 59

Profitability Client Relationships Innovation CRM 59

Brooks Group

OCTOBER 25, 2023

Leading a sales team has become more difficult due to an evolving business landscape, technological advancements, changing customer expectations, and a host of other factors. Exceptional sales management is key to an organization’s success—yet the role of a sales manager is one of the most challenging.

Sales Management 52

Sales Management Management Sales Artificial Intelligence 52

SalesGlobe

JUNE 28, 2022

As the competitive job market continues, one of the top-of-mind questions I am being asked to solve for is: “How do we find, attract and retain the best talent, drive the right behaviors and achieve our sales results? Development. Is our only option just to pay more?”. People, Progression, Performance and Potential. Investment.

Marketing 52

Marketing Leadership Innovation Organization 52