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B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers

SuperOffice

While the marketing part might sound easy, it’s the buying process that’s complex. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Your audience.

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Sales Discovery Questions: Best Practices of Successful Sales Teams

Brooks Group

A powerful lever to improve your team’s sales performance could be hiding in plain sight: sales discovery questions. This posts dives into the best sales discovery questions, how to assess your team’s questioning skills, and how to improve them for more effective discovery calls. Only 23% of successful teams (vs.

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What is an Outbound Call & How Do You Make Them Effectively?

Hubspot Sales

Your phone rings and you decide to pick this one up instead of letting it go to voicemail. Outbound calls are any call made by your business, while cold calls happen when sales representatives call prospects without knowing if they’re interested in your offerings. How to Make Effective Outbound Calls 1.

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Pitching, differentiation and competitor analysis

Red Star Kim

A key theme that often arises in pitching is how to differentiate. Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors.

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Maximizing the Power of Role Play and Sales Simulations

Mike Kunkle

Instead, today, I’ll share role play and simulation types and considerations for incorporating role play, simulations, and deliberate practice into your onboarding, ongoing development, sales methodology implementations or certification programs. It’s unfortunate that role play has a low level of acceptance in many sales organizations.

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The simple guide to drip email campaigns

Nutshell

Research shows that for every $1 you spend on email marketing, you get back $4 , with drip email campaigns playing a huge role. But to get such mouthwatering ROIs, you must understand the types of email campaigns that help move your marketing needle up. And if you have a course, your third email could be an introduction to that course.

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15 Tried and True Ways to Improve Your Sales Skills

Hubspot Sales

As your sales process evolves, it's important to keep your skills relevant and up to date. Plus, it can increase your sales. So, how can you improve your sales skills? Below, you'll learn how to develop your sales skills and improve your performance on your team. Attend sales training.