B2B Marketing: How to Attract, Engage and Delight Your Prospects and Customers
SuperOffice
JULY 5, 2022
While the marketing part might sound easy, it’s the buying process that’s complex. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Your audience.
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