Red Star Kim

SEPTEMBER 26, 2023

Nurture a change management movement – From “Let it go” to “Let it grow”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. We have to say goodbye to the way things were (“Let it go”) before building enthusiasm to achieve the vision (“Let it grow”).

Management 113

Management Co-Creation Communication Leadership 113

Hubspot Sales

JUNE 6, 2022

Adding an element of familiarity to a sales conversation is disarming and often productive. For instance, if the company's Twitter comes off as stern and no-nonsense, you'll know that prospects from it will probably be more receptive to consummate professionalism than a more laid-back approach. The Company’s Twitter Account.

Sales 128

Sales Publishing Decision-making Media 128

Apptivo

DECEMBER 25, 2022

Let it be reading to find out about comparable products, checking reviews, or even finding the greatest deal on any product or service. Let it be reading to find out about comparable products, checking reviews, or even finding the greatest deal on any product or service. Warm leads Vs Hot leads. Nurture leads.

Sales 98

Sales Media Construction Marketing 98

Apptivo

JUNE 8, 2023

Sales funnel has always been a buzz among the marketers and salespeople. Potential customers may initially experience problems or challenges, represented by the clouds, in the world of sales and marketing. How does Apptivo CRM software help to build sales funnel stages? Footnotes Sales Funnel: A gist! Every cloud has a silver lining”.

Advertising 52

Advertising Sales Decision-making CRM 52

Insightly

MAY 12, 2021

It’s not a secret that having a deep understanding of your customer is crucial for marketing. The more you learn about your customer, the better you can market to them and build lasting customer relationships. But for us marketers, that’s easier said than done. Why you should align customer success with marketing.

Customer Success 64

Customer Success Marketing Customer Experience Acquisition 64

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. The measure of how memorable your company name and/or products are to the general public.

Marketing 98

Marketing Advertising Media Digitalization 98

Zendesk

AUGUST 4, 2021

It was the year Amazon launched AWS, and Shakira’s Hips Don’t Lie topped the charts. It’s also where novel ideas go to market – often executed as software. A SaaS startup needs to stand apart from the herd at every phase of development.”. The SaaS customer journey is a bit different from other services or industries.

Software 98

Software Software Decision-making Investors 98

PandaDoc

DECEMBER 9, 2022

At its core, there is a huge benefit in making your pricing strategy more dynamic and value-focused for a more interactive relationship with markets. In addition, it can help you generate higher profit margins that you can reinvest in improving your products, running robust R&D operations, and launching influential marketing campaigns.

Profitability 52

Profitability Decision-making e-Learning Retail 52

MDI Training

SEPTEMBER 29, 2023

My career field encompasses several key functions, including presales activities, product development , and initiating innovative ideas. In product development, I work closely with our technical team to design and develop data-driven products and services. Here, the focus is on using data to improve our products.

Artificial Intelligence 52

Artificial Intelligence Leadership Digital Transformation Digitalization 52

ACT

NOVEMBER 14, 2022

It involves moving them through the customer journey or customer acquisition cycle from the brand awareness and lead generation stages to the point where they become a paying customer for your business. . Specific digital marketing efforts you’ll employ. What is customer acquisition? What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

ACT

NOVEMBER 5, 2022

It involves moving them through the customer journey or customer acquisition cycle from the brand awareness and lead generation stages to the point where they become a paying customer for your business. . Specific digital marketing efforts you’ll employ. What is customer acquisition? What is a customer acquisition strategy?

Acquisition 52

Acquisition e-Learning CRM Media 52

LinkedFusion

SEPTEMBER 11, 2023

Thankfully, this is where outreach marketing can save the day! In this blog we will walk you through outreach marketing strategies that will help you generate high-quality leads. What is outreach marketing? You could already be familiar with inbound marketing as a company manager or owner.

Marketing 52

Marketing Advertising Media B2C 52

Zendesk

JUNE 15, 2021

Imagine you’re in the market to buy a new dishwasher. You receive an email from Lowe’s claiming that a new LG model is a customer favorite. Customer advocacy is the act of building and nurturing relationships with loyal customers, who then act as spokespeople and champions for your brand, products, or services.

Sales 64

Sales Leadership CRM Brainstorming 64

Hubspot Sales

JUNE 5, 2018

I tossed them from my repertoire … and my response rate more than doubled. All they have to do is look at the "From" field or email signature. Luckily, fixing this mistake is easy: Just cut this sentence from your message so it now begins with the second sentence. I work with Dale on HubSpot’s sales products team.

Acquisition 145

Acquisition Onboarding CRM Sales 145

Zendesk

JUNE 21, 2023

Sometimes, the best way to market your company is through the very people who use your products or services. Brand advocacy can be a very effective tool for businesses looking to get the word out and expand market reach. How is brand advocacy different from customer advocacy? What is brand advocacy?

Media 52

Media Onboarding Advertising Customer Experience 52

SBI Growth

APRIL 20, 2013

Your competitor rolls out a new groundbreaking feature / tool, and you had no idea it was coming. An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. Marketing Software – HubSpot /Eloqua/Marketo/Alexa.

Media 126

Media Internet Suppliers Decision-making 126

PandaDoc

JUNE 21, 2021

Some sales reps choose to manually gather leads from business directories. They might not have demonstrated an interest in your product or service yet, but from first contact there are signs that they’re in need of a product like yours. 5 ways to tell when you should use lead generation or sales prospecting.

Sales 98

Sales Decision-making Small Business Meetings 98

Hubspot Sales

JUNE 22, 2018

In fact, getting a response from prospects was identified as the hardest part of the sales process in the 2018 State of Inbound Sales Report. These 45 tips from three remarkably insightful sales experts should make it much easier for you. So, without further ado, here are 45 tips on prospecting from three of my favorite sales experts.

Value Proposition 110

Value Proposition Sales Decision-making eCommerce 110

Apptivo

FEBRUARY 7, 2023

It is impossible to totally eliminate the boring, repetitive tasks from it, but there are always ways to make it done quickly. It is impossible to totally eliminate the boring, repetitive tasks from it, but there are always ways to make it done quickly. Are these repetitive tasks slowing down your efficiency? What is Sales automation?

Sales 52

Sales CRM Prioritization Decision-making 52

PandaDoc

JUNE 23, 2021

Thankfully, we have compiled some basic ideas that will help businesses like yours make the right choice (or no choice at all, but more on that later). Thanks to the effectiveness of these tools, marketing specialists can develop ICPs more efficiently. How to know whether to use ideal customer profiles or buyer personas.

B2C 94

B2C B2B eCommerce Software 94

Agile CRM

MARCH 4, 2021

Now there are a million different CRM solutions out there in the market today offering a number of these features. In CRM, the goal could be to complete a sale or solve a customer complaint or create and launch a marketing campaign etc. A good CRM solution focuses on the one thing that keeps your business alive – the customer.

CRM 52

CRM Management Media Facilitation 52

Red Star Kim

DECEMBER 9, 2022

I regularly scan the market for examples of great marketing and business development – and I use case studies in workshops and training (not least the “Managing and Marketing a Profitable your Surveyors’ Practice” I present regularly for MBL). Arcadis: The Sustainable Cities Index. The challenge. The solution.

Leadership 26

Leadership Marketing Future of Work Profitability 26

PandaDoc

FEBRUARY 16, 2023

These organizations often suffer from a “feast or famine” lifecycle and have major difficulties creating accurate sales forecasts — if they create them at all. From the standpoint of metrics and analysis, if you have a strong set of past data and a historical record of performance, then you can use it to predict future growth.

Small Business 52

Small Business Sales Decision-making Artificial Intelligence 52

Account Management Skills

APRIL 3, 2023

Account Kickstarter , Account Booster , Account Accelerator ) I’m also launching shortly a ‘managing difficult client conversations’ training. Account Kickstarter , Account Booster , Account Accelerator ) I’m also launching shortly a ‘managing difficult client conversations’ training. Welcome to Episode 84.

Co-Creation 52

Co-Creation Account Management Procurement Management 52

PandaDoc

NOVEMBER 15, 2021

The quality of your sales culture determines how much your salespeople sell, how productive they are, how long they stay with your organization, and what benefits can your sales organization expect to reap from how you’ve structured your sales team. How to build a winning sales culture. The role of congruence in sales.

Sales 52

Sales Communication Decision-making Meetings 52

Blue Canyon Partners

DECEMBER 4, 2020

These changes impact B2B suppliers in two different ways: On one hand , some disruptions enable unexpected and unwelcomed competitors to enter a market with aggressively priced offers. When players find a way to exploit an inefficiency in the market they can change how a customer’s problem is solved or need is met. Make an Impact.

Management 52

Management Suppliers Supply Chain B2B 52

Blue Canyon Partners

DECEMBER 4, 2020

These changes impact B2B suppliers in two different ways: On one hand , some disruptions enable unexpected and unwelcomed competitors to enter a market with aggressively priced offers. When players find a way to exploit an inefficiency in the market they can change how a customer’s problem is solved or need is met. Make an Impact.

Management 52

Management Suppliers Supply Chain B2B 52

SBI

FEBRUARY 5, 2019

MARK: As buyers get harder to engage, competition grows, and markets accelerate, ensuring sellers bring their A game to each and every sales interaction becomes ever more critical. Forward-thinking sales leaders are transforming their sales cultures from lone-wolf hunting to team success. It’s true in selling like it is in sports.

Sales 37

Sales Sales Training Onboarding Decision-making 37

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. The brief strategy stories bring his ideas to life. He’s clearly an advocate for scenario planning.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

NOVEMBER 17, 2023

At training workshops, people often ask me for case studies of successful marketing and business development strategies and campaigns at professional services firms. Case studies: Marketing and Business Development at law and accounting firms. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

Hubspot Sales

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " But how can one pull off that kind of growth -- especially with a limited budget and resources?

Brainstorming 143

Brainstorming Co-Creation Media Onboarding 143

SmartKarrot

APRIL 7, 2022

The reasons could be many bad product-market fit , losses in sales, competitor pricing, brand value, or lack of customer service success. To revive a failed product, you need a wholesome, holistic strategy. It is possible to re-launch the business with a plan in place. Here are 15 ways to revive a failed product.

Media 10

Media Customer Success Innovation Marketing 10

SmartKarrot

JUNE 25, 2020

If you’ve always wanted to start a SaaS online business, this is the right time to launch your own SaaS application. Whether you want to design a logo or start an email marketing campaign, you’ll find a diverse array of SaaS applications. Develop a Groundbreaking Product . Market Research . Source: BetterCloud.

Media 10

Media Internet Software Software 10

Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SBI

MARCH 4, 2014

We’ve launched a new weekly blog feature. Each week, I’ll interview an executive from one of the top sales and marketing solutions company. Today we are announcing a new product that does just that; beginning with a totally new user experience that delivers 4 major innovations: Conceptual Search?,

Value Proposition 48

Value Proposition Innovation Decision-making Internet 48

SmartKarrot

JANUARY 5, 2021

His brainchild, Sixteen Ventures , is his medium of sharing his expertise and ideas to help businesses obtain sales acceleration and augmented customer engagement. His brainchild, Sixteen Ventures , is his medium of sharing his expertise and ideas to help businesses obtain sales acceleration and augmented customer engagement.

Customer Success 21

Customer Success Leadership Customer Experience B2B 21

Hubspot Sales

APRIL 23, 2024

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up. “Low-Hanging

Co-Creation 84

Co-Creation Artificial Intelligence Decision-making Brainstorming 84