Back to the Future: F2F selling is returning, but virtual selling is here to stay
Strategic Account Management Association
FEBRUARY 2, 2021
Moreover, many salespeople we interviewed report that both they and their customer counterparts are often more focused, and more efficient, in virtual interactions than in face-to-face meetings. Figure 3: Respondents’ self-assessment of virtual selling success. Just 5 percent report no success at all ( Figure 3 ).
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