Remove positioning-statement-examples
article thumbnail

THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ

Strategic Account Management Association

“Value for the executive” comprises the following: Factors that positively impact the profit and loss and/or balance sheet Factors that improve industry KPIs as well as improve safety, security and reduce risk Factors that have a positive impact on employees Anything that provides personal value for the CXO in question. Case: Metro AG.

article thumbnail

SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

Sustainability and other good behavior metrics now need to be reported, meaning your strategic accounts will no longer be satisfied with bland statements of intent from your company. If you want to see an example of this transition, just consider Blackrock , one of the world’s largest investors, with $8.68

article thumbnail

Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We spent some time on mission and value statements (looking at examples from other private client teams) – and how they are formed through analysis and discussion with stakeholders. Two tools were provided to assist with this. The need to include purpose (i.e. ESG) principles was especially important for younger generations.

article thumbnail

Unlock Investigate: The 2nd Key Fundamental of IMPACT

Brooks Group

Building Trust and Rapport With a Statement of Intention (SOI) The goal of the Meet step is to develop rapport and trust with the buyer. An effective Statement of Intention is customer focused and sets the tone for all interactions that follow. How about we get a little meta with an example? Do you see the difference?

article thumbnail

Consultative Selling Tips: How to Sell to Procurement Managers

Brooks Group

Understanding Procurement Manager Challenges Procurement managers are in a unique position. Position Your Product or Service The desire for a sales professional who is “sincere” and “patient” illustrates that this type of potential customer may feel vulnerable during the buying process.

article thumbnail

Assertive communication: The importance of voice

Red Star Kim

Keys to Assertive Communication Assertiveness is the ability to stand up for what you believe while staying calm and positive and respecting others’ views. When pitching, you could estimate ratings purely by tone of voice” (Pentland, MIT) Avoid upspeak – This is where a statement ends with a questioning up tone.

article thumbnail

Achieve more engagement and buy-in: Relationships, Plan, Expectations, Benefits, Persuasion and Training

Red Star Kim

So you may need to explain the importance of marketing and business development to them personally – to raise their internal and external profile, to position themselves as experts, to build valuable networks and to increase their chances of achieving partnership. webinars, checklist, guides, templates, intranet, coaching etc).