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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. For the first time ever, we have five generations of people across six decades represented in the global workforce. The business case for diversity. Thirty-five percent!

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Conversation skills book review 2 – How to talk to anyone: 92 little tricks for big success by Leil Lowndes (1999, 2017)

Red Star Kim

So here is Conversation skills book review 2 – How to talk to anyone – 92 little tricks for big success by Leil Lowndes (1999, 2017) for intermediates. Soon I will post the third in the series: Conversation skills book review 1 – How to talk to anyone about anything – James W. Many are social etiquette basics.

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Book review: Sales Mind – 48 tools to help you sell by Helen Kensett

Red Star Kim

It develops your understanding of the psychology of selling to help create a sales mindset. These themes are explored further in The Human Edge – How curiosity and creativity are your superpowers (kimtasso.com) ) How buyers feel and think There’s an introduction to neuroscience and how the brain has developed.

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6 Reasons Why Blogs Produce More Leads

SBI Growth

When I ask about inbound marketing and what they are doing about content marketing, things like publishing a blog , their eyes glaze over. In other words, content marketing is communicating with your customers and prospects without selling. Let’s take a closer look at blogs and why they are so effective in producing leads.

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The 6 Motivators That Inspire Reps to Action

Brooks Group

“There is only one way to get anybody to do anything, and that is by making the other person want to do it”. Everyone needs a good pep talk from time to time: to be reminded of why they get up in the morning and do what they do. Let’s fix that so you can properly use the six motivators to inspire your team. Dale Carnegie.

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What you Need to Know to Start an Online Retail Business

Hubspot Sales

You’ve always dreamed of owning your own retail business — but the thought of paying for a storefront, employees' wages, and all of the other costs associated with a physical space is downright terrifying. Well, we've prepared a six-step list that covers the fundamentals of putting an online retail business together. Let’s get started.

Retail 101
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4 ways to build customer service enablement

Zendesk

When you think of customer service enablement, what’s the first thing that comes to mind? Whatever you just thought of, I’m going to go out on a limb and guess it wasn’t, “Yes, customer service enablement is my favorite!” What metrics does your department own? Talk to your supervisors.