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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . Regardless of the organization we work at, we could be outspent, out resourced or out marketed but we do have the opportunity to outthink our competition.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Customer-buying behaviors have also reshaped Amazon and other retailers in delivering everyday goods. Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. Thriving as a SAM in Today’s World.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Additionally, customers have started to explore greater independence through forward integration (a push by carriers entering the freight-forwarding business) as well as through backward integration (insourcing, in some cases, the capabilities needed to manage express and domestic deliveries). “In Garnering Executive and External Support.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. The shared success plan is foundational to deep customer collaboration.

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Sales Process vs. Sales Methodology: What’s the Difference?

Upland

An organization can make a considerable investment in a methodology, only to discover that it was not effective because there was no sales process to support it. It’s a systematic framework that outlines the steps, actions, and stages involved in converting leads into customers. What is a sales process?

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Nowhere is this truer than with the commercial organization. It shifts the focus from “revenue enablement” (which – I’m sorry – is internal, seller- and company-centric) to the broader functions of the commercial organization, in a more buyer- and customer-centric paradigm. One that I will expand over time from this foundation.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. Executive sponsorship is undoubtedly critical to the team and is a key internal and customer account role. Leading the organizational customer-centric culture.