Mike Kunkle

OCTOBER 8, 2023

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Brooks Group

NOVEMBER 8, 2023

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ Once you define the big picture, you can work backward from there to design your action plan. In sales, your goal may be to own a certain share of the market. Your sales strategy is a long-range plan for reaching your goal.

Supply Chain 73

Supply Chain Sales Sales Training Organization 73

Brooks Group

MARCH 28, 2024

As buying processes grow more complex, it’s becoming increasingly important for sales professionals to gain access to senior executives and C-level decision makers. By accessing this level, you position your solution more strategically and reduce the risk of being viewed as just another vendor or commodity supplier.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Mike Kunkle

JUNE 12, 2022

This is a post I never wanted to write. If you absolutely can’t avoid it and find yourself needing to resize and retool your sales force again at this time, I have some advice that I hope might help. People should always come first, but for this post, from your company’s perspective, let’s start with the business stuff.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Brooks Group

FEBRUARY 12, 2024

The revenue potential of your customers doesn’t end when they sign the contract. Once a prospect buys your product or service, they represent an opportunity for future growth. If growing customer revenue is on your mind, you’re not alone. Satisfied customers are far more likely to buy than new prospects.

Sales Training 74

Sales Training Sales Account Management Profitability 74

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Their sheer financial volume highlights their importance to your business. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. What is strategic account management?

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Arpedio

MAY 10, 2023

Why Key Account Management is Essential for Business Success ← Back to blog In today’s fast-paced business world, simply acquiring new customers isn’t enough – you need to keep them coming back for more. That’s where Key Account Management (KAM) comes in. What is Key Account Management? Table of Contents 1.

Key Account Management 52

Key Account Management Account Management Management Profitability 52

KAM With Passion

NOVEMBER 11, 2020

As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Second, keeping and growing existing customers is far less expensive then acquiring new ones. Business Reviews in an Account Management context. A very pragmatic one.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Arpedio

JANUARY 11, 2023

How to Succeed With Account Management. Back to blog. Let’s show you how to get the most out of your account management! In this blog, we’ll break down the concept of account management, and why it’s so important in order to drive a successful business in today’s increasingly complex B2B industry.

Account Management 52

Account Management Management Key Account Management B2B 52

Arpedio

JULY 9, 2023

How to Achieve Sales Success with Accurate Sales Forecasting ← Back to blog Is it possible to achieve unprecedented growth by making data-driven decisions through sales forecasting? In this blog post, we’ll equip you with the insider secrets to become a forecasting superstar. The short answer is yes.

Sales 52

Sales Decision-making Software Software 52

SalesGlobe

SEPTEMBER 12, 2023

Unlocking the Growth Potential in Your Strategic Accounts Effective account planning is essential to growing the organization’s strategic accounts, which typically comprise most of the organization’s revenue and growth potential. What’s Aspirational Account Planning? Building Accountability.

Account Planning 52

Account Planning Procurement Decision-making Manufacturing 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. With the right strategic approach, you can maximize your customer relationships, build long-term loyalty, and drive growth.

Account Management 52

Account Management Management Account Planning Co-Creation 52

OnStrategyHQ

APRIL 24, 2023

As your organization begins to sketch out what your strategic plan might look like, it’s likely to come to your attention that you’ll need to gain consensus around what your key performance indicators will be and how they will impact your organization. Our number one is your measure. We can help!

Profitability 105

Profitability Publishing CRM Insurance 105

Red Star Kim

FEBRUARY 15, 2024

We explored the changing role of marketing and business development (MBD) professionals and the growing need for coaching and consulting skills. We tackled delegate questions as well as coaching and consulting scenarios along the way. An emerging theme was the combination of people and problem-solving skills. The terms (e.g.

Facilitation 130

Facilitation Decision-making Emotional Intelligence Acquisition 130

Brooks Group

NOVEMBER 14, 2023

What is a sales strategy? Every sales leader understands there are pitfalls to building a sales strategy. Many sales teams engage in activities that are working against them, without even realizing it. This post walks you through the four pitfalls of sales strategy and provides best practices to avoid them.

Supply Chain 52

Supply Chain Sales Sales Training Meetings 52

Arpedio

AUGUST 24, 2022

Account Planning: Manage Long-Term Account Development. Account Planning: Manage Long-Term Account Development. ? Back to blog. To form beneficial relationships with your accounts and ultimately improve account revenue. What Is Account Planning? Strategic Account Planning.

Account Planning 52

Account Planning Account Development Management Account Management 52

Arpedio

OCTOBER 25, 2022

Sales Optimization in Private Equity Funded Companies. ? Back to blog. Do you know what happens to a sales organization when it becomes private equity funded? Or what it takes to optimize the sales organization to create satisfactory results for the new investors? Lot’s to cover, let’s dive in!

Sales 52

Sales Prioritization Account Management CRM 52

Brooks Group

DECEMBER 20, 2023

In the dynamic world of sales, where every decision can make or break a deal, harnessing the power of data is critical. As a sales leader or sales manager, your ability to navigate the complex terrain of market trends, team performance, and individual contributions hinges on a crucial tool—sales metrics.

Sales 93

Sales Decision-making Sales Training Sales Management 93

Arpedio

OCTOBER 25, 2022

Sales Optimization in Private Equity Funded Companies. ? Back to blog. Do you know what happens to a sales organization when it becomes private equity funded? Or what it takes to optimize the sales organization to create satisfactory results for the new investors? Lot’s to cover, let’s dive in!

Sales 52

Sales Prioritization B2B Account Management 52

Arpedio

MAY 30, 2022

Back to blog. Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Are you a journey orchestrator?

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

Red Star Kim

DECEMBER 5, 2023

It was on budget day so those from accountancy and tax practices had a lot going on. In November it was a full house for the PM Forum’s Proactive marketing and business development executive online workshop. These sessions are experiential – with much use of social learning so many insights are generated during group discussions.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Red Star Kim

FEBRUARY 14, 2023

At the start of February it was a full house of delegates from accountancy, law and consultancy firms (including from Hong Kong) at the PM Forum ’s “Coaching and Consulting skills for marketing and business development professionals”. Delegate views and poll results are shown below.

Emotional Intelligence 130

Emotional Intelligence Marketing Stakeholders Communication 130

Showpad

AUGUST 4, 2020

How do you scale sales enablement? And what’s your role as an executive? Welcome to the fourth post of this blog series for executives, where I will take you on a scalability journey. First, we talked about how enablement could be your engine to drive digital transformation.

Sales 140

Sales Digital Transformation Onboarding Government 140

Zendesk

FEBRUARY 17, 2022

Imagine you recently moved to a new city and want to find a yoga studio. You see a flyer on your office’s bulletin board promoting a studio that just opened a few blocks away. Just because a consumer enters your store or website doesn’t mean you’ve secured their business. A strong lead magnet provides value for sales leads.

Acquisition 98

Acquisition Media Digitalization Brainstorming 98

Arpedio

NOVEMBER 6, 2023

Sales automation software: The ultimate guide Explore the ARPEDIO platform ← Back to blog In today’s fast-paced business landscape, sales teams face numerous challenges in managing accounts, seizing opportunities, and nurturing relationships with stakeholders. What is sales automation software?

Software 52

Software Software Sales Artificial Intelligence 52

Arpedio

MARCH 31, 2023

ARPEDIO is Acknowledged in The Forrester Tech Tide : B2B Sales Technologies, Q1 2023 ← Back to blog In order to boost revenue growth, businesses are investing in sales technologies to win, serve, and retain more customers. This report is essential reading for B2B sales and revenue operations leaders. Table of Contents 1.

Sales Technology 52

Sales Technology B2B Account Planning Stakeholders 52

Arpedio

NOVEMBER 23, 2021

LinkedIn Live: What Makes an Effective Account Review. LinkedIn Live: What Makes an Effective Account Review. ? Back to blog. Another Linkedin Live, another blog post! Squeeze subjectiveness out of the equation Account reviews should always be in-depth and never a walkover You get what you measure – so stay focused!

Account Management 52

Account Management B2B CRM Prioritization 52

Arpedio

NOVEMBER 23, 2021

LinkedIn Live: What Makes an Effective Account Review. LinkedIn Live: What Makes an Effective Account Review. ? Back to blog. Another Linkedin Live, another blog post! Squeeze subjectiveness out of the equation Account reviews should always be in-depth and never a walkover You get what you measure – so stay focused!

Account Management 52

Account Management B2B CRM Prioritization 52

Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. How do you stand out from your peers? How do you measure up?

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Hubspot Sales

MAY 25, 2021

Welcome to Breaking the Blueprint — a new blog series that dives into the unique business challenges and opportunities of Black business owners and entrepreneurs. Small business owners are known for doing it all: marketing, finance, operations, sales, project management, admin, HR, and more. How can one person do it all?

Finance 123

Finance Small Business Meetings Onboarding 123

Nutshell

MAY 6, 2020

The COVID pandemic is the time to remind your audience that, now more than ever, we are all in this together. If your inbox is like everyone else’s, you’ve undoubtedly received tons of emails with the subject line “We’re All in this Together.” Maybe you’ve even sent one of your own; hopefully it was tactful. So what can be done?

Marketing 121

Marketing Advertising e-Learning Media 121

Cosawi

FEBRUARY 27, 2023

The second article addressed the critical role of Executive Sponsor engagement and how it can impact the success and resilience of your strategic customer partnership when done well. In both our careers, we have seen sales and marketing joined at the hip; although sometimes siloed, they have traditionally worked together in parallel.

Marketing 52

Marketing Suppliers Investors Account Planning 52

Red Star Kim

APRIL 12, 2023

With a full house of marketing and business development executives from legal and accountancy firms across the UK it was an interactive, valuable and fun day (Thank you delegates for your spirited engagement and thanks to Morag Campbell for your superb technical hosting!).

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

DECEMBER 22, 2021

Back to blog. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

Back to blog. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. Ned Gilbert , Senior Director of Strategic Accounts for applied sciences team at Premier Inc.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

OCTOBER 24, 2023

SWOT analysis: A comprehensive guide and template Account Management Software ← Back to blog In this comprehensive guide, we’ll delve deep into the world of SWOT analysis. Discover how to leverage your strengths, mitigate your weaknesses, seize opportunities, and defend against threats.

Decision-making 52

Decision-making Account Management Prioritization Software 52