SuperOffice

AUGUST 1, 2022

When you start building your first marketing strategy, all you think of is how to get new customers. You hardly think of how to attract bigger customers specifically. Time passes and you notice that it takes you a lot of effort to convert and serve new customers, yet your profits grow rather slowly. So, what are you doing wrong?

Decision-making 117

Decision-making Prioritization B2B Marketing 117

Showpad

JULY 7, 2020

Welcome to the second post of this blog series for executives. . Think about the selling potential of customer service and success teams, and think about the growing number of online shops, product and checkout pages also in the B2B space. COVID-19 brought the underlying challenges that already existed to the surface.

Digital Transformation 137

Digital Transformation Stakeholders Sales CRM 137

Strategic Communications

JANUARY 18, 2022

I convinced them to first do some research to determine the level of concern that actually existed. Had we gone out with messaging around “high costs,” we would likely have inadvertently introduced that thought to them — creating an issue or concern that didn’t exist before. Strategy Matters!

Healthcare 52

Healthcare e-Learning Communication Publishing 52

MDI Training

DECEMBER 4, 2023

Click below to access our AI-generated version of this blog article! Yes, and I know this myself from our company, it’s simply a matter of trying, trying, trying, as you mentioned earlier. The challenge lies in integrating AI into existing structures in a meaningful way without neglecting the human component.

Leadership 104

Leadership Artificial Intelligence Digital Transformation Digitalization 104

Brooks Group

MARCH 28, 2024

Why is selling to the C-suite so critical? C-level buyers want to engage with sales professionals who they view as trusted advisors and subject-matter experts. Get introduced through existing executive relationships. Your sales professionals create partnerships with executive-level customers. Build credibility.

Decision-making 70

Decision-making Logistics Supply Chain Suppliers 70

Brooks Group

JUNE 7, 2022

Your customer likes you, you’ve done business together in the past, and nothing new was mentioned during your last call. Your customers’ worlds are constantly changing given the record inflation, supply chain disruption, employment challenges, and the war in Ukraine — which all came on the heels of a worldwide pandemic.

Supply Chain 75

Supply Chain Value Proposition B2C Sales Training 75

Hubspot Sales

JANUARY 18, 2021

However, when using a combination of tools that aren't meant to be mixed together, the result may be internal misalignment, missed deal opportunities, ineffective collaboration, and a poor customer experience. That’s where customer relationship management (CRM) software comes into play. What are CRM activities? Track deals.

CRM 135

CRM Software Software Communication 135

KAM With Passion

NOVEMBER 11, 2020

What is true in the private life is true in business as well, especially between a supplier and their customers. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Third, in a difficult time, customers need support.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

Red Star Kim

FEBRUARY 8, 2024

Why are segmentation and targeting critical to marketing and business development success? Rabbits, Deer and Elephants – This approach supports targeting the size of the matter or transaction being sought. For example: Law Firm Client Personas: What Are They & Why You Need Them?

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Hubspot Sales

MARCH 19, 2022

So long as the world wide web exists, retail businesses are going to leverage it to expand their reach. Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. So now, you might be saying, "Wow!

Retail 102

Retail Suppliers eCommerce e-Learning 102

Showpad

JULY 21, 2020

Welcome to the third post of this blog series for executives. In this edition, I’ll be discussing why you as an executive in a sales, marketing or CX leadership role play a mission-critical part when it comes to making sales enablement successful in your organization. . Why are we doing this? . What does it look like?

Management 139

Management Leadership CRM Sales 139

Zendesk

FEBRUARY 17, 2022

The buyer’s journey (sometimes called a purchase journey) describes the process a customer goes through to purchase a product or service. Mapping out the journey provides an in-depth view of how your potential customers behave at every step in the buying process. Why is the buyer’s journey important? What is the buyer’s journey?

Decision-making 98

Decision-making Media CRM Software 98

Hubspot Sales

NOVEMBER 28, 2021

When you first start out in business, you can probably manage to keep all of your customers or clients top-of-mind … because you don’t have that many. As you become more established, your customer base grows. It becomes harder to keep every customer and prospect straight. These include: Happier Customers.

CRM 131

CRM Communication Decision-making Profitability 131

Jermaine Edwards

MARCH 17, 2020

How do you know what to do at the different stages in your customer relationships? This is such an important question yet most organisations have not established a clear distinctive path, identifiers and actions for effectively managing the full customer relationship journey. What is the Customer Life Cycle?

Customer Life Cycle 130

Customer Life Cycle Key Account Management Decision-making Innovation 130

Brooks Group

NOVEMBER 8, 2023

A sales strategy is the answer to a simple question: ‘Why am I doing the things I’m doing?’ Lastly, you explore the why. You want to start with the why, and then work backward to the priorities that you’ll need to institute to fulfill that “why.” Why does the company want to grow?

Supply Chain 73

Supply Chain Sales Sales Training Organization 73

The Congruity Group

APRIL 20, 2023

Adapted from the book, “ProphetAbility – The Revealing Story of Why Companies Succeed, Fail, or Bounce Back” by Tony Bodoh and Betsy Westhafer. Test this within your own company by asking a cross-section of employees and leaders to read the same customer story and then tell you what the customer’s challenges were.

Co-Creation 52

Co-Creation Retail Customer Experience Innovation 52

Miller Heiman Group

JUNE 10, 2020

Because every moment matters, foundational selling and questioning skills are more critical now than in the past. In this blog, we’ll take a closer look at the first three categories of the Big Six. We’ll explore the remaining three in a future blog. Why Questions About the Big Six Are So Important. Solution alignment.

Decision-making 81

Decision-making Prioritization Sales Organization 81

PandaDoc

JULY 1, 2020

Why are they so important? Why create referral programs? And if you are active on social media, your blog, or have ads to help you out – your first touch isn’t cold anymore. The right Customer Relationship Management (CRM) software can help you automate personalization at scale. See also: Cold email copy that converts.

Media 98

Media B2B Decision-making Software 98

Red Star Kim

MAY 2, 2023

And why are they so important? Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. (I used the “Worry monster” to explain soft skills previously: What are soft skills?

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Zendesk

JUNE 11, 2021

But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way. Sales funnel definition: A sales funnel is a sales and marketing tool used to illustrate the steps of the customer journey. What is a sales funnel?

Sales 86

Sales B2B Advertising Media 86

Nutshell

AUGUST 21, 2020

Have you ever stumbled on a SaaS website and you literally have no clue why you’re there and what they do? To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. Target users.

Marketing 142

Marketing Onboarding Media B2C 142

ACT

DECEMBER 5, 2023

In this article, we’ll explain data-driven marketing strategies with examples, explain why they’re important to small and mid-sized businesses, and share tips to help you get started. Why is this important? When tracking data points, make sure you focus on the ones that actually matter to your business.

Marketing 52

Marketing Decision-making CRM Media 52

MTD Sales Training

OCTOBER 12, 2018

If you’re going to make some contacts with prospects today, why should they bother talking to you?’. So, why should research before each call be a pre-requisite, no matter how short of time you are? That’s why you get a lot of rejection and disinterest up front…because they don’t want what you have. Happy Selling!

Sales Training 87

Sales Training Decision-making Sales Management 87

Hubspot Sales

SEPTEMBER 30, 2019

That’s why we’ve made a list of the best sales training ideas, activities, and games. Since every sales team has different goals and expectations, it’s important to craft a custom training plan specifically for your new sales hires. Why not take a similar approach with your sales team? Conduct a competitive analysis.

Sales Training 143

Sales Training e-Learning Onboarding Sales 143

SuperOffice

NOVEMBER 26, 2021

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself. Cheatsheets.

B2B 128

B2B B2C Decision-making Advertising 128

PandaDoc

APRIL 20, 2022

Cold, impersonal outreach won’t win points with customers — and that’s assuming that it even reaches their inbox at all. Outside sales refers to the process of sending an actual salesperson into the field to meet with prospective customers. See also: How to navigate customer support on social media. with the intent to purchase.

Sales 98

Sales Media CRM Decision-making 98

ACT

FEBRUARY 15, 2022

Basically, the goal is to sell more of your existing products or to successfully promote a new product. For instance, you could offer new services as a free trial or at a discounted price to existing customers. Market development: Attract new customers (and retain existing ones).

Business Growth 59

Business Growth Supply Chain Small Business Construction 59

SalesGlobe

NOVEMBER 10, 2023

As I was preparing to speak at a conference on “Building a Modern Sales Structure, from KPIs and What Matters Most” I kept shifting my thinking to “what matters most”. Here’s what we know: where the process is slowing down and why. Now that’s not to say those things are not important.

Sales 52

Sales Account Planning B2C Organization 52

Arpedio

JUNE 2, 2023

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of Account Plans. Let's talk!

Account Planning 52

Account Planning Account Management Client Relationships Stakeholders 52

PandaDoc

AUGUST 26, 2020

Whatever sector you’re in, in order to succeed you need to offer a combination of excellent customer service , high-quality products, and genuine value for money. As a matter of course, this involves keeping a watchful eye on what your rivals are doing to help you glean a crucial competitive advantage. Why customer service matters.

Software 59

Software Software Construction Media 59

Hubspot Sales

JUNE 9, 2023

Working as a salesperson makes you accountable for identifying , qualifying , closing , maintaining , and growing new and existing business opportunities. The more rejections you get, the faster you learn about customer objections and how to overcome them. The ability to listen attentively helps introverts understand customers.

Sales 110

Sales Insurance Decision-making Transportation 110

Hubspot Sales

DECEMBER 15, 2017

That’s why I’m sharing my 3-step process to preparing for a strong start in 2018. No matter what tools you use to put together your list, narrow it down and only focus on high priorities. That’s why I recommend prioritizing your list of “not-now” prospects by: Deal size: Is the deal worth pursuing?

CRM 97

CRM Prioritization Decision-making Sales 97

Nutshell

NOVEMBER 4, 2020

Local SEO, when implemented correctly, will generate droves of new leads and search results-driven traffic simply by existing. Here are three reasons why: Customer habits. In other words, customer habits have changed. Local SEO is the act of optimizing web content so that it ranks well in local search engine results.

Internet 77

Internet Brainstorming Suppliers Media 77

Strategic Communications

NOVEMBER 11, 2021

What causes this tension, why is alignment important, and what steps can you take to bring these two important organizational functions closer together? In a 2013 Harvard Business Review article , “Why Sales and Marketing Don’t Get Along,” authors Andris A. Why is this a mistake? DON’T INTRODUCE ORGANIZATIONAL INEQUITIES.

Marketing 52

Marketing Co-Creation e-Learning Sales 52

QYMATIX

JUNE 22, 2021

Why is a legacy ERP becoming irrelevant in an AI era, and what can you do about it? When we refer to artificial intelligence for sales controlling or planning, we are broadly describing predictive analytics applications, powered by machine learning algorithms, something we have been writing about in our blog. Let’s face it.

Artificial Intelligence 52

Artificial Intelligence Sales Analytics B2B CRM 52

Miller Heiman Group

JULY 11, 2019

To forge these lasting customer relationships, sellers must create a world-class sales system that consists of three components: customer engagement, performance support and sales enablement. Deliver Consistently Great Customer Experiences on Every Channel. Create a Seamless Customer Experience through Tailored Messaging.

Customer Experience 55

Customer Experience Innovation Organization Sales 55

QYMATIX

SEPTEMBER 14, 2021

In the course of projects, customer meetings or constant research, we have picked up some myths and also exciting truths about artificial intelligence of the last years. As soon as the number of customers, products, and sales transactions are more than a couple of hundreds, it is worth thinking about AI applications.

Artificial Intelligence 52

Artificial Intelligence e-Learning Software Software 52