Remove Brainstorming Remove Communication Remove Information Remove Stakeholders
article thumbnail

Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Our contacts and stakeholders just aren’t making decisions – How do we deal with their disengagement and getting pushed back and back while they still expect more from us?

article thumbnail

Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

The ability to uncover customer needs, develop solutions, communicate value propositions and negotiate effectively doesn’t vanish just because a salesperson can’t meet her customer face to face. Now I’m left trying to access the same information through more formal channels, and this often feels forced and awkward.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Align stakeholder needs and expectations.

article thumbnail

Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking. What were the main takeaways for delegates?

article thumbnail

3 Key Change Management Strategies for 2024

AchieveIt

Ineffective management during change initiatives can result in resistance from employees and key stakeholders, disruptions in workflow, decreased productivity, and ultimately, failed initiatives. Our focus will be on creating a flexible culture, promoting good communication, and engaging team members.

article thumbnail

How to Create an Insanely Easy Strategic Account Plan + Template

Account Manager Tips

Have a conversation with your client Arrange a 90-minute brainstorming session with your client dedicated to strategic account planning to answer the following 5 questions. Evaluate and prioritise your goals You're going to end up with a huge amount of information and a big list of ideas which need to be translated into a strategic direction.

article thumbnail

How to Create a Long-Term Business Strategy in 7 Steps

AchieveIt

An effective vision statement is clear, concise, and inspiring, resonates with your team and stakeholders, and propels them toward a shared future. Based on your SWOT analysis and SMART goals, brainstorm strategic initiatives that act as the building blocks for achieving your desired outcomes.