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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

We brainstormed what M&BD professionals need to know and the best way to promote effective and continuous learning. ESG targets and work is under-communicated and clients will be increasingly interested in purpose versus profit”. Preparing professionals for the future I co-presented with Julie McConnell from White and Case.

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Direct Sales vs. Channel Sales: Best Strategies

Arpedio

This sales strategy allows a company to have complete control over the sales process, build strong customer relationships, and maximize profit margins. This approach offers several advantages for businesses looking to maximize profit margins and build strong customer relationships.

Sales 52
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The Human Element in Strategy Implementation: How to Motivate Your Team

AchieveIt

It found that businesses that ranked highly in employee engagement were 18% more productive and 23% more profitable than low-engagement teams. Open and effective communication : Creating an atmosphere where team members feel comfortable expressing their needs and preferences fosters a positive work environment.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130
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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

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The 5 Stages of Entrepreneurship

Hubspot Sales

However, turning your idea into a profitable business is no simple task. The goal here is to identify and validate a profitable business idea. After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. Now we are in the ivy league of communication platforms. Track your profitability.

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Why Trust Matters Now More Than Ever In Innovation

Aepiphanni

Now that you’ve adapted, it’s time to go beyond just riding the tides to ensure a profitable company. Before you jump into brainstorming new offers, strategies and internal operation practices in an attempt to level up the company, take note of these three reasons why trust should first be a part of the innovation process of all companies.