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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Envisio at the 2023 ICMA Conference

Envisio

The 2023 ICMA Annual Conference is almost here! Let’s dive into what you can expect from the conference: where you can find Envisio (and friends!) Let’s dive into what you can expect from the conference: where you can find Envisio (and friends!), Kick off the ICMA conference, Texas style, at our Sunset Social Mixer!

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Rethinking Budgeting: Key Takeaways From the 2023 GFOA Conference and Who to Follow

Envisio

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. The creation of the white paper was also informed by leading local government practitioners at the ICMA 2022 Annual Conference and in collaboration with the GFOA. “We The important thing is to just start.

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Managing Partners’ Forum – Highlights from the Advisory Board Meeting September 2023

Red Star Kim

Updates are provided by Richard Chaplin, Jon Geldart and John Rowland together with the chairs of the Forum’s specialist groups: Management Teams Together; Finance & Operations; Strategy & Marketing; People, Performance & Culture. A guest speaker is usually invited.

Meetings 130
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Managing Partners’ Forum Strategy Summit

Red Star Kim

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

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Chaos to Coordination: The Basics of Marketing Orchestration

Sales Outcomes

S ample of Ad-Hoc Marketing Execution: The sales team decides to target accounts in an underpenetrated and lucrative segment in the finance sector. They plan on attending a finance-related conference and conducting 1:1 outreach via LinkedIn.

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Inside vs. Outside Sales: Redefining the Sales Structure

Xant

The Death of the Conference Room Meeting. Some constructs of field selling are canonical, like conference room meetings and stakeholder meetings. Before COVID-19, the conference meeting was earned once or twice over a 6-9 months sales cycle, but post-COVID, it’s earned zero times because conference rooms aren’t an option.

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