Building Relationship Strategies: Time To Get Personal
Upland
APRIL 6, 2021
In fact, suppliers who adopted the Credo of the Sales-Ready Messaging wallow in a misguided comfort that their marketing collateral and sales documents are on message and so their work is done. Unfortunately, today’s generation of CRM systems do nothing to help. That’s all good – but how do I do it? It’s time to get smarter.
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