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Building a successful business case for customer experience (CX)

Freshworks

Too many customer experience initiatives don’t even get their business case approved. It all boils down to how the CX initiatives will help the business flourish by acquiring new customers, preventing unnecessary customer support, improving customer retention and ensuring you remain competitive. Why is that?

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The Future of SAM – Revisited

Strategic Account Management Association

She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. He’s a global thought leader around business-model innovation, market design and disruption. What’s the value creation across our clients’ value chains and the ecosystems with which we’re involved?”

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3 ways healthcare companies are improving customer experience

Zendesk

Personalized experiences are now expected, and impressing younger customers is an even tougher task. Read on to see how three healthcare companies are creating better customer experiences. “We don’t need external tools anymore to provide data or get data from customers. Laura Lalama, Saludsa.

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Cracking the Consulting Code: Top 10 Customer-centric Design (CCD) Frameworks

Flevy

Customer Journey Mapping offers a strategic solution by presenting a detailed visualization of the entire customer journey, from initial awareness through to post-purchase interactions. Supporting Content and Features : Identifying the content and features that support the customer’s journey and meet their needs at each stage.

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Mediafly Secures $25M to Accelerate Growth and Customer Value

SBI

Mediafly Secures $25M to Accelerate Growth and Customer Value. Mediafly, a leading sales enablement and content amnagement technology platform that creates interactive, value-based selling experiences, today announced the completion of a $25 million growth round of funding. CHICAGO — January 28, 2020.

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A Product Platform Empowers Your Organization and Unlocks Customer Value

SBI Growth

A Platform elevates your offerings from merely functionally adequate to a driver of an emotional bond with your customers. To get there, you must set the standard across four key facets of your organization: Product Management Operations Human Resources Customer Success and Customer Experience.

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4 Companies Leading the Way in Customer Experience

Planview

Editor’s note: the following article is a guest post by Shay Namdarian, GM of Customer Strategy at Collective Campus. It is no coincidence that the most innovative brands in the world are also leading the way in customer experience. What can we learn from the experiences they provide their customers?