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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

They can prioritize what needs to be done, from aligning business leaders and upskilling the strategic account managers to providing an aligned, integrated business process. 4: Creating Customer-centric Curricula. In return, local teams can look at their market environments and from them prioritize their local roadmaps.

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4 Ways to Impact Price Realization

Holden Advisors

It's also supplemented by customer interviews and/or market research to uncover the real reasons why customers value your products and services. Each of these levers must be prioritized in a structured way based on their degree of impact and the ability of the organization to implement the recommended change.

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The Future of SAM – Revisited

Strategic Account Management Association

“We have to understand how SAM relates to the other ways that we engage with customers like marketing, sales, supply chain management.”. Build multifunctional teams includingsupply chain, quality and operations that focus on servicing customers. Prioritize learning development capabilities within your organization.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Next, the Pfizer team worked with the customer’s leadership, including its chief of population health, vice president of medical affairs, medical director, and the advanced practice provider lead, to provide data insights and subject-matter expertise to help the customer understand potential gaps in care and need for prioritization.

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Driving Sustainable Organic Growth: The Power of Customer-Centricity in B2B Organizations

Luminas Strategy

At Luminas, our clients are being confronted by intense competition and evolving customer expectations, making it essential for them to place their customers’ business at the center of their own. To truly understand your customer’s pain points and expectations, it’s critical to prioritize direct engagement with customers.

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Value Net Model

Flevy

A deeper dive into the first 2 elements—Customers and Suppliers—reveals their critical roles: Customers Customers are the driving force behind an organization’s strategic direction, influencing product development and market positioning.

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Mastering Pre-Sales Strategy: Your Guide to Success

Arpedio

Lead Qualification: Assessing leads based on criteria such as fit, interest, and readiness to buy, to prioritize sales efforts effectively. Customer Profiling: Conducting research to understand the needs, preferences, pain points, and buying behaviors of target customers.