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Decoding Strategic Decision-Making

AchieveIt

One of the most notable changes we’ve observed is how data has enabled us to tackle decision-making in a more evidence-based manner. Data-driven decision-making allows you to develop strategies that will positively impact your business and then make the best choices for those strategies.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. Then, the rest of this makes sense and can be really valuable. Get alignment first.

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What is Bottom of the Funnel (BOFU)?

Upland

It represents the culmination of their journey, where they have progressed through the earlier stages and are now highly engaged and ready to make a purchase. At every stage of this journey, marketers employ targeted strategies to guide potential customers toward making a purchase decision.

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Using Multi-Factor Analysis to Maximize Sales Performance Improvement

Mike Kunkle

This shift from account management to proactive hunting for new business requires a fundamentally different skill set (and possibly a different make-up or Sales DNA). There are more decision makers in the committee, and they are seeking detailed information, case studies, ROI analyses, and robust decision support.

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How Leea Huffine at Atlas Copco enables the sales team | Building Modern Sellers Blog Series

Showpad

We had a roadshow, where a semi truck would travel North America and make stops with customers. Now, the sales team is doing whatever they can to make it work in this crazy world. Our sales team partners with our largest customers (those with global end users and multiple decision makers) to support their customer acquisition process.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Lack of clear authority, conflicting priorities, and the logistics of keeping 7, 10, or 12 people in the loop make the B2B buying process an increasingly tough sale.

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Pros v. Cons of a Sales Career

Brooks Group

This blog post takes a deep dive into the key benefits and drawbacks of the sales profession to help you make an informed decision. Commission-based pay and fluctuations in sales volume can make it challenging to predict your monthly or annual income. This can make it difficult to maintain a healthy work-life balance.