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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Traits of Startup Unicorns in 2024 [Data + Expert Insights]

Hubspot Sales

Notion , a digital workspace. Image Source Visionary Leadership What do venture capitalists look at in unicorns? Some examples of unicorn companies with visionary leadership include: Canva , a graphic design software. Venture capitalists are investors who specialize in startup companies. "A Tinder , a dating app.

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AARRR Growth Funnel

Flevy

The term Growth Hacking was first coined by Sean Ellis—a startup advisor, angel investor, and entrepreneur—in 2010 to think beyond traditional Marketing and add a methodical, scientific approach to it. Marketing leadership should run pilot tests to identify the most appropriate channels. This is what Product-Market Fit is all about.

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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions. Some think about a centralised or decentralised approach to strategy. Others see it more as top-down or bottom-up approach to strategy.

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Engaging with buyers on LinkedIn requires more personal relevance to combat unresponsiveness

PandaDoc

They do not engage on most digital platforms and, unlike the majority of people searching Google or visiting your website or following you on Twitter, C-suite buyers are not interested in your product. As Harris mentions: If you do not have trust or value, you will be ignored by buyers and investors.

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Avoid the revolving door – Recruiting and retaining marketing and business development professionals in PSFs

Red Star Kim

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. While all marketing involves digital technologies, digital marketing as a specialism involves different techniques and skills. Business development can be defined in a number of ways.

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