Zendesk

AUGUST 11, 2021

Service has moved from customers calling at the first sign of trouble to wanting to communicate with businesses on more convenient digital channels they’re already using in their personal lives—email, live chat, and messaging apps like WhatsApp and Facebook Messenger. How to build a successful digital-first service strategy.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Red Star Kim

DECEMBER 14, 2022

Profit growth. STAR for digital marketing Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). We spent some time considering what our Boards are focused on – so we can align marketing and business development activities accordingly. The key themes were: Present. Strategy (priorities). Competitors.

Marketing 130

Marketing Management Interpersonal Skills Profitability 130

Hubspot Sales

MARCH 5, 2024

But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. She co-founded: Mitú : A media network that specializes in content popular among young Latinos. The first checks that come in are betting on you as a founder, more than on the profits or the growth,” she said. of GDP, $3.4T

Investors 94

Investors Finance Media Banking 94

Hubspot Sales

OCTOBER 29, 2021

Real Estate in the Digital Age Statistics. NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). 57% of realtors use social media apps daily. ( NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ). NAR Real Estate in a Digital Age Report ).

Media 117

Media Digitalization Digital Transformation Internet 117

Flevy

OCTOBER 5, 2023

Dave McClure, a Silicon Valley investor, came up with the AARRR Growth Funnel model to effectively acquire and retain customers and generate profits. In order for a product—that has a great market fit—to be acquired by the maximum number of customers profitably, organizations need to invest in customer acquisition channels.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Red Star Kim

AUGUST 31, 2023

There’s web and social media content about the key findings (e.g. Finding the stories: unlocking thought leadership through great interviews – FirstWord Media. But improving revenue and profitability through pricing sophistication isn’t simply about the firm. digitalisation, sustainability, diversity and talent).

Marketing 130

Marketing Leadership Government Logistics 130

Red Star Kim

FEBRUARY 28, 2023

And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies. These could then be used to adapt the use of social media so that the content and channel choices are more aligned to the market segments and personas in use.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

PandaDoc

MARCH 7, 2023

There are a lot of communication choices today, such as phone calls, email , messaging, social media, and other channels. Going digital with things like a customer relationship management (CRM) platform and document workflow software will set your team up for success.

Profitability 52

Profitability Sales Software Software 52

Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. And they are.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

Account Management Skills

NOVEMBER 21, 2022

This episode is for you if you’re interested in any of the following three areas: You’d like to know what the Client Services Director does in an award-winning digital marketing agency. Now Beth is CSD at digital marketing agency, Hallam. Hallam is a strategic digital marketing agency with a B Corp status.

Digitalization 104

Digitalization Account Management Marketing Leadership 104

Red Star Kim

AUGUST 18, 2022

During Covid, everyone realised the greater importance of digital marketing and the dearth of digital talent became apparent. While all marketing involves digital technologies, digital marketing as a specialism involves different techniques and skills. Business development can be defined in a number of ways.

Marketing 130

Marketing Digitalization Investors B2C 130

Strategic Communications

JANUARY 17, 2024

Salesforce’s AI-powered tools provide crucial, real-time insights into consumer behavior, helping to optimize digital ad bidding, segment audiences, and automate social media and outreach programs. AI can also provide valuable insights into consumer behavior, allowing for unprecedented personalization in marketing content.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

QYMATIX

DECEMBER 6, 2023

IHK Digital Congress 2023 The IHK Karlsruhe organized the Digital Congress on 31.10.2023. This congress focused on hot topics related to digitalization. – Andreas Steinle from Zukunftsinstitut GmbH is constantly researching (digital) future trends and his presentation gave an exciting insight and encouraged innovation.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Innovation 40

Red Star Kim

MAY 11, 2023

The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

Management 130

Management Co-Creation Publishing Leadership 130

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Red Star Kim

JANUARY 5, 2023

At the MBL online workshop “Developing more work from referrers and intermediaries” just before Christmas all delegates were from law firms (specialisms included employment, employee share ownership, media litigation, commercial litigation and family law and one firm was offshore), and most were in client service delivery roles.

Management 130

Management Media Key Account Management Communication 130

DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

Zendesk

APRIL 3, 2023

Retail customer engagement is all the ways a brand interacts with its customers across digital and physical channels. This includes in-store, ecommerce websites, social media, advertising, the metaverse, email, live chat, phone support, and more. While this seems simple in theory, it’s a bit more complex in practice.

Retail 98

Retail eCommerce Digitalization Artificial Intelligence 98

Mike Kunkle

OCTOBER 8, 2023

The cross-functional alignment ensures every department synchronizes efforts to drive profitable growth. Crafting Stories, Messaging, and Narratives In the digital age, storytelling has become a powerful tool in the marketer’s toolkit. It’s about being present and engaging across various platforms and touchpoints.

Customer Experience 277

Customer Experience Decision-making Profitability Marketing 277

Xant

JUNE 30, 2021

We are proud to bring this solution to market and accelerate the adoption of modern digital selling strategies to power growth and profitability for our clients”. EXL (NASDAQ: EXLS) is a leading operations management and analytics company that helps our clients build and grow sustainable businesses. About XANT.

Transportation 81

Transportation Logistics Digital Transformation Insurance 81

PandaDoc

NOVEMBER 6, 2020

As digital shoppers use their smartphones and laptops to spend their way to record levels of online sales, consumer preference for digital shopping is rapidly spilling over into the B2B market. billion worldwide by 2021, businesses need to be present in the digital space where decisions are being made. Boost profit margins.

Digitalization 40

Digitalization B2B eCommerce Supply Chain 40

ACT

APRIL 13, 2023

If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. Similarly, it can help you optimise your advertising spending by identifying your most profitable channels.

Marketing 52

Marketing Artificial Intelligence Advertising Digitalization 52

Red Star Kim

JUNE 16, 2022

Alongside generating new business directly from clients and developing existing client relationships, referrer management was seen as vital to generate revenue and profit – particularly for those reliant on commercial transactions in B2B and consumer clients in B2C. Extent to which you use social media activities for referrer relationships?

Management 130

Management Key Account Management Digitalization Communication 130

Red Star Kim

JUNE 27, 2023

I’ve worked on a lot of digital projects in the past but want to refresh my knowledge and transfer skills to comms projects and campaigns.

Leadership 130

Leadership Management Stakeholders Communication 130

Account Manager Tips

JULY 5, 2022

Leverage Social Media. Their days are defined by a relentless barrage of incoming messages and back-and-forth digital conversations--a state of constant, anxious chatter in which nobody can disconnect, and so nobody has the cognitive bandwidth to perform substantive work. Humans are simply not wired for constant digital communication.

B2B 130

B2B Key Account Management Healthcare Account Management 130

SuperOffice

JULY 5, 2022

B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Retention marketing is the activity an organization uses to increase the likelihood of a customer renewing their subscription, while focusing on increasing the profitability of each customer through expansion and upselling. Owned media.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

JUNE 15, 2023

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry 200,000 companies with turnover or shareholder funds over £1.5m Helpful for competitor analysis.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

SuperOffice

AUGUST 6, 2021

Let’s be honest – you started your business to make profit. You’re more likely to win customers and increase profits. And the companies that focus on their customers’ needs are 60% more profitable than companies that don’t! By all means, don’t underestimate social media!

Digital Transformation 90

Digital Transformation Profitability Innovation Digitalization 90

Customer Think

OCTOBER 21, 2021

Social Media Has Many Faces. Recent whistleblower claims alleging Facebook prefers profit over user safety will likely generate blowback by users and corporations that do not align with these practices. Which Do You Want On Your Brand?

Media 81

Media Profitability Digitalization Marketing 81

Agile CRM

FEBRUARY 11, 2021

Especially with the boom of social media as a whole, coming up with new features every day through which customers can get in touch directly with brands, they expect more personalized and tailored services. In the bigger picture, it lets you in on customer activity on all your digital platforms at all times. Profitability analysis.

CRM 98

CRM Decision-making Digitalization Profitability 98

Account Management Skills

MARCH 20, 2023

Transcript: Jenny Plant 00:03 Today I am absolutely delighted to introduce Kate Vines and Kiorthe Aghoghogbe from award winning strategic digital marketing agency Hallam. Kate is Project Delivery Manager and Kio is Senior Digital Account Manager. Now Hallam was actually my first digital agency and my first pure PM role.

Digitalization 52

Digitalization Account Management Decision-making Management 52

Nutshell

MAY 7, 2024

It tells you how much profit your business gained from something and helps you evaluate whether it’s worthwhile. Budget allocation: Understanding ROI allows companies to assess the profitability of their participation in trade shows compared to other marketing strategies, which helps in allocating resources efficiently.

CRM 71

CRM Media Advertising Marketing 71

PandaDoc

MAY 16, 2024

Resellers will have bought products at wholesale prices and then sold them with a profit margin. Finally, you can use data analytics to look at website traffic and online sales, as well as social media performance. They buy products at wholesale prices and resell them at a profit to other companies or individuals.

Retail 52

Retail Manufacturing Profitability Sales 52

Red Star Kim

SEPTEMBER 5, 2023

And guidance on making best use of digital training technologies. I have written seven books – on growth strategies, business development, selling, business relationships, media relations and social media. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

SBI

DECEMBER 17, 2019

Social Selling: 6 Ways to Leverage Social Media to Sell More. Social selling is the process of finding prospects on social media, building relationships with them, nurturing them with the right content, and converting them into customers down the line. First step: Pick the right social media channels.

Media 41

Media B2C Decision-making Profitability 41

Red Star Kim

JULY 11, 2022

Sometimes this required a move out of domestic social media channels (e.g. WeChat in China) to social media networks in target countries. Some suggested focusing on reporting profit improvement instead. Digital and content analytics. And many firms look to overseas markets for growth. Persona / audience. Initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Zendesk

DECEMBER 8, 2021

Businesses need to gain a clear understanding of the type of digital interactions customers want instead of relying on intuition. Many consumers believe that the companies they purchase from could afford to upgrade their CX—particularly in the digital space. Teams who are very connected show a profitability increase of 21%.

Artificial Intelligence 98

Artificial Intelligence Digitalization Communication Media 98