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Ten insights on the future of SAM

Strategic Account Management Association

Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Bertani says these centralized groups of SAM experts can and should be leveraged as the catalyst for instilling the mindset, skill set and processes for distinctive go-to-market and customer-centric engagement models. #6.

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New Report: Key Trends in B2B Content Consumption

Customer Think

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

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SUSTAINABLE SAM: ARE YOU READY FOR THE NEW REALITY?

Strategic Account Management Association

Before we consider how sustainability is affecting the demands from your strategic accounts, it is worth considering what we are talking about. These reports will be scrutinized very carefully for signs of progress or regress, with significant ramifications on customer demand, brand valuation and share price. Your response?

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Coaching and Consulting – People and Problem-Solving skills

Red Star Kim

MBD executives, advisors, managers, client services executives and BDMs from law firms, economics and management consultancies joined a PM Forum workshop on “Coaching and Consulting Skills for Marketing and Business Development”. The terms (e.g. one-to-one or group, confidentiality, payment etc) under which each is conducted may be different.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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The Enablement Profession at a Crossroads

Mike Kunkle

To firmly establish the function as required and themselves as integral players in their companies, enablement experts must be equipped to prove their worth by improving sales results and bolstering profitability. In either case, this is a challenge that demands a fresh perspective and a nuanced strategy.