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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. So I was disappointed that health issues prevented her from presenting. Develop Employer Value Propositions (EVPs). This article was published in the latest edition of PM Forum Magazine.

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Strategy case studies and more matrices

Red Star Kim

The used an external facilitator and sent an advance questionnaire (positioning, approach to sectors and services, rates of growth, culture, service delivery, learnings from other firms) to all partners. At the November 2022 partner conference, sector heads presented their growth plans.

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Top Tactics for Selling to a Buying Committee

Brooks Group

Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group. Effective communication and value proposition alignment are key to overcoming this challenge. The B2B buying journey is getting longer and more complex.

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What is Buying Intent?

Upland

3. Streamlined Conversion Process for Transactional Intent: Once buyers are ready to purchase, your focus should be on facilitating a smooth and hassle-free conversion process. Then, you can present your own solution and how it perfectly addresses their pain point. Present your advantages transparently.

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Sales Process – What is it?

Arpedio

Presentation: Presenting the company’s products or services to the prospect in a compelling and tailored manner. This involves highlighting key features, benefits, and value propositions that address the prospect’s needs and align with their goals.

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McKinsey’s Three Horizons of Growth

Flevy

The 3 Horizons of Growth framework facilitates organizations in: Maintaining a consistent focus on the present (Horizon 1), the future state of business (Horizon 3), and the necessary actions to get there (Horizon 2). emphasizing solely on new opportunities or future initiatives and neglecting the existing core value propositions.

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A Complete Guide to MEDDPICC Sales Methodology

Arpedio

By staying ahead of the competition, sales professionals can carve out a distinct advantage and win over customers with compelling value propositions. Focus on Value Proposition: When engaging with economic buyers, emphasize the unique value proposition of your offering and its potential impact on their business objectives.