Red Star Kim

SEPTEMBER 29, 2023

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130

Marketing Stakeholders Digitalization Communication 130

Red Star Kim

JULY 13, 2023

My takeaways from the insightful facilitators and panellists were: Recruitment of lawyers is down on previous years whereas business support is up Increase in tax hires in law firms Increase in marketing roles (exceeding 2019 numbers) Whilst training/learning roles shrunk compared to 2019 there was an increase in employee relations roles Legal sector (..)

Management 130

Management Remote Working Acquisition Finance 130

Zendesk

AUGUST 22, 2023

Your business’s success depends on your ability to create a product or service that satisfies its target market, also known as product-market fit. In today’s highly competitive market, having a great product may not be enough. Product-market fit definition Why is product-market fit important?

Value Proposition 52

Value Proposition Marketing Customer Experience Finance 52

Red Star Kim

DECEMBER 22, 2022

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Insightly

SEPTEMBER 12, 2022

The idea of account-based marketing (ABM) has been around since the early 2000s. It’s an innovative approach to B2B marketing that helps businesses target high-value prospects. When used effectively, account-based marketing can help companies to close bigger deals while reducing the total effort spent on marketing.

Marketing 52

Marketing CRM Decision-making B2B 52

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). Many use a situational analysis or marketing audit. And we analyse the analytics from our digital marketing performance.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Flevy

MARCH 20, 2024

Innovation and Competitive Advantage : Early adoption and effective use of cutting-edge technologies like ChatGPT can provide organizations with a competitive edge in their industry, driving innovation and attracting customers.

Digital Transformation 52

Digital Transformation Digitalization Artificial Intelligence Government 52

Envisio

JULY 21, 2023

The overall focus at this year’s GFOA Annual Conference in Portland was on adopting innovation and growth mindsets. We invite and encourage others in the government finance sector to do the same. GFOA is proud to serve as a resource and catalyst for innovation. There is no perfect place to start. More on who to follow below.

Government 52

Government Finance Co-Creation Innovation 52

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

SmartKarrot

MAY 19, 2023

In today’s rapidly changing business landscape, finance professionals face increasing pressure to manage complex financial data while making critical decisions that impact the financial health of their organizations. To stay competitive, finance teams must embrace emerging technologies.

Remote Working 10

Remote Working Finance Artificial Intelligence Financial Services 10

Hubspot Sales

FEBRUARY 23, 2018

Entrepreneurial Finance from MIT OpenCourseWare. It treats entrepreneurship as a creative process, applying concepts from the world of music creation (like observing, prototyping, and iterating) to career development and business innovation. How to perform market research and select your target audience. Level: Introductory.

Finance 143

Finance Logistics Decision-making Investors 143

ACT

APRIL 22, 2024

Monitor market trends First things first—if you want your business to sail unscathed through economic downturns, you must embrace a proactive approach. That involves staying on top of changing market trends and consumer demands and preferences. That’s where modern tech innovations come into the picture.

Supply Chain 52

Supply Chain Small Business Investors Sales 52

Account Manager Tips

NOVEMBER 19, 2022

For instance, compare marketing to human resources. Marketing KPIs Brand awareness. Understand the challenge Marketers have known for a long time to sell the cure, not the prevention. Innovation can't happen without experimentation. Show what you will help them achieve. based on how the executive is measured. and failure.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Hubspot Sales

FEBRUARY 9, 2021

Accion International is a global, non-profit micro-lender that provides financing to disadvantaged populations. They offer a Business Consortium Fund where eligible businesses can receive financing and advisory services. The Small Business Innovation Research (SBIR) and Small Business Technology Transfer (SBTT). Pursuit Lending.

Small Business 136

Small Business Banking e-Learning Suppliers 136

Zendesk

FEBRUARY 6, 2024

Back-office activity tracking with a Chrome extension For teams using Zendesk, Tymeshift provides the most comprehensive and accurate agent activity and performance reporting compared to other workforce management solutions in the market. The post Enhancing the agent experience with Tymeshift’s newest features appeared first on Zendesk.

Artificial Intelligence 59

Artificial Intelligence Finance Prioritization Innovation 59

Envisio

MAY 14, 2024

Innovation Requires Process Change as Much as Technology Over the past 18 months, I have had the privilege of collaborating with some peers on an initiative to re-think the budgeting process for local governments. As you can imagine, when significant new policy guidance is released by an industry authority like GFOA, many take notice.

Government 52

Government Software Software Finance 52

Hubspot Sales

FEBRUARY 24, 2022

A valuation considers the startup's maturity, management, market size, track record, profit, and risk, which can impact what type of investors are interested in the company and how much new capital it can bring in. Without it, a founder wouldn't be able to hire a team or test their idea in the market.

Investors 113

Investors Finance Small Business Profitability 113

Hubspot Sales

JANUARY 25, 2019

If you're looking to validate a market, prove out a pricing model, or put together the right team, you'll need resources. Openview works with companies of all kinds to help with their expansion stage and go-to-market strategy. The founders of the companies they've invested in now have an aggregate, public market value over $3.3

Investors 113

Investors Finance Healthcare Negotiation 113

Strategic Planning and Management Insights

FEBRUARY 2, 2021

Binna Kim is the Co-founder & President at Vested, a NYC-based communications agency that leads campaigns for companies at the intersection of finance, technology & innovation. With a background in marketing and communications for financial services, Binna and her co-founder set out to start Vested about 5 years ago.

Financial Services 40

Financial Services Finance Innovation Communication 40

Insightly

OCTOBER 5, 2021

Marketing, customer success and support, product development, finance, and a myriad of other stakeholders play important roles in the customer experience. From marketing to selling to supporting customers with great products and services, leaders must consciously seek new ways to improve.”. Modern buying cycles are complex.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Apptivo

APRIL 27, 2022

The Finance and accounting module. The Finance and accounting module helps businesses understand the current financial status and the future outlook. The Sales Module helps manage the sales and marketing activities effectively. These help companies quickly and cost-effectively come up with new innovative products and services.It

Supply Chain 98

Supply Chain Procurement Manufacturing Logistics 98

Mercuri International

JUNE 10, 2020

It’s no surprise that sales strategies are having to pivot to meet the changing demands and context of the current market. However, it’s the speed of market change that is causing such a headache. However, for those companies willing to apply innovative techniques and adapt rapidly, there may well be considerable opportunity. “Go

Remote Working 98

Remote Working Key Account Management Finance Banking 98

QYMATIX

MARCH 26, 2024

Successfully capturing markets and retaining customers is, therefore, central to the growth and stability of a wholesale business. Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term.

Management 52

Management Artificial Intelligence CRM Software 52

Red Star Kim

SEPTEMBER 26, 2023

I presented a methodology to design marketing and BD team structures in November 2015. Some of the points raised then remain the same, whilst new market conditions bring additional components into the equation. They learn about their markets and clients, help formulate strategy and develop plans.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Red Star Kim

APRIL 11, 2023

Whilst these sessions are typically attended by fee-earners hoping to improve their pitch confidence and success, on this occasion the delegates were mostly from Marketing & Business Development (M&BD) teams. Here are some of the highlights mentioned by the delegates: Pitch points from a pitching and tendering training workshop.

Government 130

Government Innovation Meetings Finance 130

Whetstone

JUNE 12, 2023

By involving internal stakeholders early and fostering strong communication channels, strategic account managers can unlock numerous benefits, including improved client satisfaction, streamlined processes, greater and faster innovation, and enhanced business outcomes.

Stakeholders 52

Stakeholders Account Management Decision-making Finance 52

Red Star Kim

MAY 2, 2023

LinkedIn Learning reported the 2023 most in-demand soft skills as: Management Communication Customer service Leadership Sales Project Management Research Analytical skills Marketing Teamwork Amongst a list of the most in-demand hard skills were finance, data analysis, operations and customer relationship management.

Emotional Intelligence 130

Emotional Intelligence Leadership Decision-making Publishing 130

Planview

OCTOBER 16, 2023

Diversity also shines through in the sectors represented, with voices from industries as varied as finance, non-profit, government, education, healthcare, technology, manufacturing, travel, and professional services. These insights, while valuable on their own, truly shine when viewed through the lens of the pain points they address.

Management 64

Management Stakeholders Healthcare Manufacturing 64

Strategic Communications

NOVEMBER 29, 2023

That second piece is great news for businesses in the Chippewa Valley looking for talent they haven’t been able to find locally or wanting to tap into new sources of innovation and experience from contractors around the country—or around the globe. We work with clients to plan, create and publish high-quality, unique content.

e-Learning 52

e-Learning Publishing Finance Communication 52

Arpedio

DECEMBER 20, 2023

Profit margin is a crucial concept in business finance. Competition : Competitors in the market can significantly affect profit margins. Strategies to Improve Profit Margin Profit margins are an essential component of business finance. It is the percentage of profit a company generates per dollar of revenue earned.

Profitability 52

Profitability Decision-making Finance Investors 52

Hubspot Sales

JANUARY 26, 2021

Pedigo is a CPA who writes tax, accounting , and finance content exclusively for CPAs, tax accountants, and financial advisors. if you already know what you want to do and are sure there's a market for your product or service, then starting a business in uncertain times is no different than starting one in certain times,” said Pedigo.

Decision-making 140

Decision-making Finance Investors Banking 140

Flevy

JANUARY 17, 2024

Digital Transformation has evolved to become an overarching strategic process , reshaping how organizations leverage technology, processes, and people to fundamentally transform both operations and go-to-market strategies. They plan to launch a series of online marketing campaigns and use targeted promotions to drive sales.

Digital Transformation 59

Digital Transformation Digitalization Stakeholders Artificial Intelligence 59

Blue Canyon Partners

SEPTEMBER 11, 2020

We have 8 new product lines to move to market in the next 3 years and a bunch of additional early stage ideas coming from product engineering. We need to prioritize our resource allocation with market-backed guidance. – Related Reading – A Market-driven Framework: Aligning Product Development & Markets.

Management 52

Management Supply Chain Value Proposition Suppliers 52

Blue Canyon Partners

SEPTEMBER 11, 2020

We have 8 new product lines to move to market in the next 3 years and a bunch of additional early stage ideas coming from product engineering. We need to prioritize our resource allocation with market-backed guidance. – Related Reading – A Market-driven Framework: Aligning Product Development & Markets.

Management 52

Management Supply Chain Value Proposition Suppliers 52

ClearPoint Strategy

SEPTEMBER 2, 2021

The following are three finance-related examples of performance management targets; all are of equal importance in achieving financial health. KPI: Revenue in target markets. Initiative: Identify new target markets—where are the opportunities? Three typical customer-related goals are: Improve your market perception.

Management 98

Management Government Profitability Manufacturing 98

Hubspot Sales

MAY 25, 2018

While you’re there, flip over to the personal finance, frugal living, and credit card sections to keep yourself in check while you’re getting your business up and running. You’ll get a diverse offering of topics, from sales and marketing to finance and staffing. This blog is all about starting and marketing an online business.

Small Business 105

Small Business Finance Investors Banking 105

Excelerate

AUGUST 2, 2020

However, instead of enabling rapid innovation, many companies found that they spent significant time and effort to change their way of delivering products to market, only to find that the investment never ended and the gains were never achieved. It is not a golden ticket to guaranteed rapid innovation.

Prioritization 52

Prioritization Innovation Finance Leadership 52