Remove functions marketing-recruiting
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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

Given the competitive job market, demonstrating that our business is invested in fostering a multi-generational, multicultural and inclusive environment is absolutely going to help the organization stand out, attract the right talent and create an environment where top talent is going to want to stay. Here are three best practices. #1:

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The 2 Most Common Mistakes in Partner Recruitment Campaigns

Customer Think

Like many B2B marketing agencies, even though we’re a professional services business and don’t sell or re-sell technology, our firm gets marketed to regularly by companies looking to recruit us as a channel partner.

B2B 69
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Prioritize Sales Manager Enablement For Better Sales Results

Sales Outcomes

Sales managers and leaders are typically recruited from within. There’s a lack of support from centralized functions. Better support from marketing, sales operations, sales enablement, and training teams would be beneficial. Here’s why sales manager enablement should be the priority: 1.

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

The panel discussion that followed commented on: huge pockets of difference in sentiment, lots of unknowns across the board, the need for martech to be used beyond the MBD team, the need for everyone to skill up and the need for a cross-functional approach to AI during the ideation and experimentation phases. increase in marketing budget 6.

Marketing 130
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

Marketing 130
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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Why are segmentation and targeting critical to marketing and business development success?

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How Marketing and Business Development (M&BD) Assistants can shine – Develop knowledge and skills, build personal brand and increase visibility

Red Star Kim

The September PM Forum workshop on “ Professional and Practical Skills for Marketing and Business Development (M&BD) Assistants” was attended by 18 delegates from legal, accountancy, consultancy and actuarial firms. Differentiation is a critical aspect of professional services marketing and is no different in personal brands.

Marketing 130