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The Future of SAM – Revisited

Strategic Account Management Association

This blog post is based on a keynote presentation from the 2021 SAMA Annual Conference. Panelists’ remarks have been paraphrased for this blog post. . She also works on sales effectiveness and has recently done some innovative work around omni-channel excellence. Adjust notion of stakeholder value.

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Ten insights on the future of SAM

Strategic Account Management Association

Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means. Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. See what you missed here.

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Stakeholders and Key Players: How Do They Think?

Upland

In the first blog in the series we outlined what a Relationship Map was and how to gain buy in. But, innovators, while usually influential, rarely have a budget. Here we get inside the mind of the customer as a key element of the relationship strategy development. . How Do They Think? Once you have determined ‘Who matters?’’

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.

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Unlock Business Potential with Effective Stakeholder Mapping?

Arpedio

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. There are lots of articles on internal communications, buy-in and stakeholder engagement. Animal magic of buy-in and stakeholder engagement (Video) (kimtasso.com). Innovate – Be more innovative in M&BD.

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Integrating Innovation into Strategy Frameworks

AchieveIt

How can the path least taken spur innovation in a career? Alanna Hughes , Head of Innovation at Per Scholas , discusses her successful career in international development and consulting. and work for a nonprofit called Ashoka which focuses on social entrepreneurs and their innovative ideas across the globe.