Red Star Kim

JULY 25, 2023

The author was one of the first to use TikTok to share insights into therapy. Many of us are able to get through those tough times but sometimes we need a little extra help. Therapy isn’t needed by or available to everyone. This accessible, no-nonsense, evidence-based and practical book comes from an experienced clinical psychologist.

Decision-making 246

Decision-making Emotional Intelligence Management Construction 246

Red Star Kim

DECEMBER 7, 2023

This book review was published in Magazine – PM Forum way back in 2008. However, NLP (Neuro Linguistic Programming) has arisen a few times at recent training workshops so I thought I would publish the review as a blog post. Book review – Can we start again? The patterns of NLP applied to business interactions by Daryll Scott.

Emotional Intelligence 130

Emotional Intelligence Publishing Communication Negotiation 130

Red Star Kim

DECEMBER 22, 2022

Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com). Using the PESTLE analysis model for your brand | Smart Insights. VRIO or VIRO is a technique used to find competitive advantage VRIO Framework Explained – SM Insight (strategicmanagementinsight.com). Positioning.

Supply Chain 147

Supply Chain Government Transportation Digital Transformation 147

Hubspot Sales

MARCH 18, 2024

Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable insight from real sales leaders. In this context, time might equal the promise of frequent and long-term use or hours of the buyer’s life they’ll get back. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content?

Advertising 108

Advertising Sales Marketing 108

Red Star Kim

FEBRUARY 22, 2024

It is defined as using questions to “clarify meaning, elicit emotion and consequences, as well as to gradually create insight or explore alternative action” (James, Morse, & Howarth, 2010). It helps to produce insightful perspectives and identify positive actions. Socratic questioning is a way to drive logical argument.

Negotiation 130

Negotiation Facilitation Emotional Intelligence Sales 130

Red Star Kim

FEBRUARY 8, 2024

And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Here is a summary of the sales targeting toolbox for professional services firms.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Revenue Storm

MARCH 16, 2021

If you go “back to basics” you will immediately see a maximum use of time placed against the highest yielding sales activity. In five words, he communicated his point: if you want to be successful, we are going to remember the basics and make sure we are executing the fundamentals extremely well. So, what are the basics?

Communication 78

Communication Organization Sales Management 78

Revenue Storm

JUNE 14, 2022

Here are some guiding principles, that may seem basic, but are often overlooked. But asking if it is alright to come back to the question in a moment and reframing the starting point for the discussion is equally as important. In an information, data saturated world, buyers are truly able to engage with sellers less and less.

Suppliers 78

Suppliers B2B Decision-making Facilitation 78

Strategic Communications

APRIL 25, 2024

These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. These tools have been found to “hallucinate”—basically make stuff up as some have found to their chagrin, and detriment. So I went back to the tool and asked: “Did you make these ERGs up?” Also troubling.

e-Learning 64

e-Learning Communication Decision-making Marketing 64

Insightly

JANUARY 26, 2024

Salesforce vs. HubSpot vs. Insightly – the eternal question. Salesforce, HubSpot, and Insightly are three prominent customer relationship management (CRM) platforms, each offering unique features and functionalities tailored to diverse business needs. However, there is a distinct use case for each and this article will explore those in detail.

CRM 52

CRM Artificial Intelligence Decision-making Management 52

Zendesk

MAY 25, 2022

Inspiring people can give you the low-down on the basics, catch you up on the latest questions lighting up the CX community, and help you reframe old questions in entirely new ways. It will also impact you on a more personal level. So if you’ve just dropped in on the CX scene, let me help you get up to speed.

Customer Experience 98

Customer Experience Media Meetings Publishing 98

Nutshell

DECEMBER 7, 2023

This post will break down the best keyword research tools as well as the basics of keyword research for your business. They also offer insight into what queries your audience enters into Google or another search engine. Keyword research tools help simplify that process for you. Of course you do.) With this tool, you can access up to 1.25

Artificial Intelligence 62

Artificial Intelligence CRM Internet Marketing 62

Zendesk

FEBRUARY 7, 2024

What are customer win-back campaigns? Customer win-back campaigns are marketing efforts designed to reengage inactive or churned customers. The goal is to win back the loyalty of these individuals through targeted messages, special offers, personalized discounts, and more. The business-consumer relationship can be unpredictable.

Decision-making 52

Decision-making Prioritization B2C Profitability 52

Red Star Kim

SEPTEMBER 26, 2022

After the session, I thought I’d share some insights into the needs of the latest generation of M&BD Assistants. Plus everyone is so busy it can be hard to find the time to chat informally which is a great source of knowledge, insight and comfort. What motivates them? What are their challenges? What do they yearn for?

Digitalization 147

Digitalization Media Marketing Communication 147

Upland

MARCH 19, 2021

New logos are increasingly difficult to land as many companies pull back from trying new products or services in an effort to survive a tougher business environment. No matter how great your sales team is, it’s always easier and more cost effective to upsell existing customers. The most overlooked sales channel.

Account Planning 195

Account Planning B2B Sales Sales Environment 195

Nutshell

APRIL 3, 2024

Startup management used to be complicated and time-consuming for companies wanting to scale. But nowadays, with modern software for startups, getting your small business off the ground is easier than ever. Whether you want to sell or scale your business, here are the software tools to make a productive tech stack for your startup. Of course you do.)

Software 71

Software Software CRM Communication 71

PandaDoc

APRIL 17, 2024

As with ACV, it’s a metric that can provide various insights. If so, it’s a key metric you might be missing out on. In this article, we’ll teach you all you need to know about ACV. Key takeaways ACV stands for “annual contract value.” It’s a metric that tells you about the yearly revenue generated by individual contracts. It helps you plan.

Sales 52

Sales Internet Profitability CRM 52

Red Star Kim

APRIL 11, 2023

Many delegates found they needed to take a step back and a 360 degree view of the pitching process to ensure that the client needs are always the focus and that the systems, fee-earners and M&BD resources are fully aligned. Trust – Trust is a hard to win commodity that can be quickly lost.

Government 130

Government Innovation Meetings Finance 130

Red Star Kim

MARCH 1, 2024

Delegates reflected that taking some time out to step back and consider our overall buy-in aims – and the steps to achieve them – was a valuable investment. The session used the 7P model of buy-in to explore rational and emotional tools to achieve buy-in: Plan, Process, People, Psychology, Persuasion, Pressure and Patience.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Hubspot Sales

MAY 24, 2022

In this post, we will cover the basics of an invoice. Though it is critical to get the basics covered, an invoice doesn’t need to be boring — add flair by customizing your invoice design. Including payment methods will help avoid back-and-forth communication and make the transaction process easier. What is an invoice used for?

Banking 98

Banking Communication Sales Organization 98

Strategic Communications

SEPTEMBER 1, 2023

Two key points also stood out to me back then: The basics are going to apply regardless of the delivery mechanism. The basics of creating great marketing content, whether digital or traditional, are really the same. A number of years ago, a colleague of mine gave me a book on fractals to read and it was fascinating!

B2C 52

B2C Digitalization B2B Communication 52

Revenue Storm

DECEMBER 14, 2021

A sales leader will not grow into a high performing sales coach with such basic coaching insights! which made me feel like some sort of normalcy is back. Insights of the coach – the coach has the responsibility to use everything at their disposal to bring thought leadership and insights to help the seller execute better.

Sales 78

Sales Leadership Sales Environment Communication 78

Insightly

OCTOBER 5, 2021

As pointed out in 3 ways to use CRM data in building customer journeys , mapping your current journeys involves three basic steps: Define your ICPs and personas. As pointed out in 3 ways to use CRM data in building customer journeys , mapping your current journeys involves three basic steps: Define your ICPs and personas.

Customer Experience 98

Customer Experience Customer Success CRM Innovation 98

Zendesk

OCTOBER 4, 2023

Here are the basics: Artificial intelligence is a machine’s ability to perform cognitive functions typically associated with human minds, according to McKinsey. Here are the basics: Artificial intelligence is a machine’s ability to perform cognitive functions typically associated with human minds, according to McKinsey.

Artificial Intelligence 52

Artificial Intelligence Decision-making Brainstorming Software 52

Apptivo

NOVEMBER 30, 2023

Thе good nеws is, thеrе arе somе simplе tools and tеchniquеs you can implеmеnt to gain back control of your timе and bring morе balancе to your day. It providеs insights into your rеlationships and opportunitiеs so you can makе data-drivеn dеcisions. Top Fеaturеs to Look for in thе Bеst Pеrsonal CRM Softwarе 4. Thе bottom linе?

CRM 52

CRM Communication Onboarding Organization 52

Apptivo

NOVEMBER 30, 2023

Thе good nеws is, thеrе arе somе simplе tools and tеchniquеs you can implеmеnt to gain back control of your timе and bring morе balancе to your day. It providеs insights into your rеlationships and opportunitiеs so you can makе data-drivеn dеcisions. Top Fеaturеs to Look for in thе Bеst Pеrsonal CRM Softwarе 4. Thе bottom linе?

CRM 52

CRM Communication Onboarding Organization 52

Apptivo

OCTOBER 17, 2023

But how do you kееp track of all your customеrs and еnsurе you’rе dеlivеring amazing shopping еxpеriеncеs that kееp pеoplе coming back for morе? This insight hеlps you providе pеrsonalizеd sеrvicе and rеcommеnd products thеy’ll actually want to buy. It’s timе to scalе your businеss to thе nеxt lеvеl.

eCommerce 52

eCommerce Retail CRM Communication 52

Strategic Communications

MAY 31, 2022

It means, basically, “the appearance of reality.” Of course, once they make the decision to purchase, what you said must really be true or they won’t come back for more. Years ago I was fortunate to be able to work with one of the true gurus in the field of direct marketing copywriting— Herschell Gordon Lewis.

e-Learning 59

e-Learning Publishing Decision-making Digitalization 59

Nutshell

FEBRUARY 21, 2023

Customer data enrichment is the process of taking individual customer data points and compiling and organizing them in a large database, like your Nutshell CRM , to divulge additional insights from the information. A common goal for marketers and customer relationship management (CRM) software users is to better understand their customers.

CRM 62

CRM Media Customer Experience Government 62

Red Star Kim

OCTOBER 16, 2023

The fascinating discussion and exchange of ideas could be summarised as organisational capacity (rational activity) and individual capability (emotional and human aspects). This post adds to the learning resources from the session. Generate more referrals” is insufficient to drive action. Analysis and diagnostics are the starting point. amongst us.

Management 130

Management Emotional Intelligence Onboarding Communication 130

Account Manager Tips

AUGUST 14, 2022

Key account managers need to come up with new ideas and relevant insights. 21 free courses for key account managers to boost your skills now A key account manager has to grow and retain their clients. It's not an easy job, and you need many different skills to do it well. Table Of Contents. Creativity 2. Persuasion 3. Collaboration 4.

Key Account Management 246

Key Account Management Account Management Emotional Intelligence Management 246

Miller Heiman Group

MARCH 18, 2019

In order to be the best, it’s important go back to the basics and understand what’s working and not working with your current sales process by tracking, measuring and analyzing your performance. What if we told you that you could be a part of and discover insights to see what helps move sales organizations upward? Well you can.

Organization 63

Organization Sales Customer Experience 63

Luminas Strategy

NOVEMBER 1, 2022

By seeking understanding and challenging assumptions, you can determine which specific experience elements will drive the most value with the least reliance on heroic efforts to overcome back-end limitations or inefficient business processes. But the pandemic brought in-person to a screeching halt.

Supply Chain 52

Supply Chain B2B Marketing Digitalization 52

CMOE

APRIL 14, 2023

Back: You focus on the needs of your team members. Investing in your human capital is more crucial than ever as organizations continue to transition or adopt hybrid or remote work environments. We also understand that time is of the essence. And that’s why we’re here to help. This mindset encompasses five parts.

Facilitation 52

Facilitation Energy and Utilities Remote Working Brainstorming 52

Hubspot Sales

APRIL 25, 2018

Question every piece of information you receive from a prospect, and benefit from unexpected insights that set you apart and make you a top salesperson. We often talk about “sales fundamentals” or “sales 101” -- the basic skills and knowledge a professional seller must master to execute an effective sales call. Customer prep 101.

Stakeholders 118

Stakeholders CRM Sales 118

Apptivo

AUGUST 25, 2023

POS Vs. CRM: The Basics 2. POS Vs. CRM: The Basics Both POS and CRM are essential for any organization. What is a POS system? What is a CRM system? Benefits of using POS-CRM integration 5. How CRM-enabled POS systems can help your business? This blog tries to shed light on these important issues. What is a POS system?

Small Business 52

Small Business CRM Retail Sales 52

Hubspot Sales

AUGUST 23, 2022

And, although these results might look broad at first glance, they roughly break down into three types of sales problems: Insight and context problems (understanding). Tools for Insights and Context. And there are a number of new tools out there that are helping reps glean greater contextual insights about prospects before they engage.

Sales 86

Sales Digitalization Prioritization CRM 86