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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Now more than ever, many customers are looking for suppliers that effectively offer strategic thought leadership.

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21 Free Courses for Key Account Managers to Boost Your Skills Now

Account Manager Tips

Leadership 7. Sales Find the course that's right for you How to identify your skill gaps Define success What goals do you need to achieve? Introduction to Negotiation: A Strategic Playbook for Becoming a Principled and Persuasive Negotiator. Learn how to analyse negotiations and shape them with convincing arguments.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

“As in other studies we’ve done, this year’s enablement study found that sales process and sales methodology adoption rates above 75% resulted in above-average gains for revenue plan attainment, quota attainment, and win rates, with a big boost at adoption rates greater than 90%.” increase in revenue plan attainment 17.1%

B2B 231
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Everything to Include in Remote Sales Meeting Notes

Hubspot Sales

For remote sales teams, easy-to-use technologies provide more ways than ever to capture and memorialize prospect and customer sentiments for continued reference throughout the buyer’s journey. Including these things in your meeting notes can help maintain clarity and alignment throughout your sales process. Meeting Agenda. Attachments.

Meetings 142
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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

From the animated discussions I selected a few topics of focus – Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing. But in essence it is about whether strategy is developed by a centralised leadership team or by those running the business units or divisions.

Marketing 130
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Five Tactics to Give Concerned Customers Invaluable Perspective

Miller Heiman Group

In today’s world, everyone is seeing significant changes in their sales funnels. COVID-19 has created a perfect opportunity for sellers to re-engage with their stakeholders—their buying influences. Sellers need a repeatable approach and methodology for conducting sales calls that add value to every sales interaction.

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The 6 Elements of a Truly Consultative Sales Process

Hubspot Sales

We know that best-in-class sales organizations use a consultative sales process. A sales process is consultative when the stages and actions align with the customer’s buying experience and are defined in terms of the customer relationship. Consultative Sales Process. Stage 5 : Negotiate and Close.