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Two New Year’s Resolutions For Sales and Marketing Leaders

Sales Outcomes

For marketing and sales leaders, it’s important to set resolutions that will help achieve success in the coming year. Here are two resolutions that can help your organization meet or exceed annual goals: 1. Dig deeper into How to meet or exceed annual goals. Knowing “How” to meet or exceed goals is essential.

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38 marketing slang terms all marketers should know

Nutshell

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers.

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7 Habits of Highly Successful Prospectors, According to Sales Leaders

Hubspot Sales

They balance realism with aspirational goals. At the same time, they allocate about 25% of their prospecting to focus on long-term aspirational goals. For example, they've adopted new technology or announced expansion plans. They combine determination with market Insight. Let’s take a look at what they had to say.

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4-Phase Guide to the Strategic Planning Process

OnStrategyHQ

Strategic Planning is when organizations define a bold vision and create a plan with objectives and goals to reach that future. Have you been following a plan or have you just been going along with the market? Organizations benefit from having a flexible plan that can evolve, as assumptions and goals may need adjustments.

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27 Examples of Key Performance Indicators

OnStrategyHQ

We’ve compiled an complete guide that includes an overview on what is a KPI, the benefits of good indicators, and list of KPI examples [organized by department and industry] for your reference as you begin developing your organization’s key performance indicators. So KPI’s answer the quantifiable piece of your goals and objectives.

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How to Measure and Maximize Trade Show Return on Investment

Nutshell

When you understand your ROI, you understand how much each trade show is worth to your business and get insights on how to improve your trade show performance and better allocate your marketing budget to drive optimal results. What your ROO calculation looks like depends on your goals. Why measure your return from trade shows?

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Be more strategic – PESTLE, Positioning and Plans

Red Star Kim

During the discussions about marketing audits (particularly the far external environment), delegates worked in groups to tackle a PESTLE analysis. Instability in some international markets. Further information on PESTLE: Marketing basics – Marketing audits with onions and pestles (kimtasso.com).