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“More” is Not a Good Marketing Goal. Why Specificity Matters.

Strategic Communications

Many of you have probably been at goal-setting seminars or workshops where the leader will pose a question like: “Would you like to make more money?,” “There – you’ve just made more money.” Here’s why. ” and, of course, everybody nods or raises their hand.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

Why do you need to know your customer? They aren’t in the market for products or services. What are their goals? Goals are the big, bright North Stars that your customer is working toward. Goals are the big, bright North Stars that your customer is working toward. Why do they need to act?

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The Best Way to Prepare for an Executive Presentation [+ Checklist]

Account Manager Tips

Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. Ask yourself, "Why am I presenting?"

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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Sales productivity involves how efficiently and effectively a sales team can generate revenue—while managing costs and resources, building customer relationships, and staying competitive in the market.

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How to Measure the ROI of Your Sales Enablement Program

Mike Kunkle

This is a complex topic that is beyond the scope of one blog post, but I will do my best to provide a solid kickstart for you and offer what I hope will be some helpful perspective and good resources to continue to pursue. This is why Buyer Acumen is the first block in the Building Blocks of Sales Enablement framework.

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Account Management Guide – Defend and Grow Revenue

Upland

We’re also going to take a look at the greater revenue team, and why it’s important to have an entire village behind you as you begin to take on those most valuable accounts. As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. How do we know this?

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What is Key Account Management? Strategy and Tips

Upland

Account planning and effective account management strategies are about much, much more than your key accounts. However, there is one commonality between the terms, no matter what you call them. That said, any account manager worth their salt has a strategy for their key accounts. Attracting them is an entire process.