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The Challenge of Selling Expertise (Not Product)

Strategic Account Management Association

He also spent years as a managing consultant for Microsoft’s global consulting organization. Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. There’s just less of them, so a scarcity of resources.

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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Additionally, customers have started to explore greater independence through forward integration (a push by carriers entering the freight-forwarding business) as well as through backward integration (insourcing, in some cases, the capabilities needed to manage express and domestic deliveries). “In Responding to Market Shifts.

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The customer may be right, but you need a PoV!

Upland

I can’t tell you the number of times I’ve seen Professional Services (PS) projects get waylaid by cost overruns, schedule slips, or clinging clients who don’t wish an engagement to end. It is the responsibility of management to enable our teams with a perspective they can use with customers from the very beginning of projects.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

In business, it has created an opportunity to reflect on how companies are managing customers, and it has given customers a window of opportunity to re-evaluate their supplier relationships to determine which partnerships are truly valuable. 1: Normalize the new dynamics and establish new expectations.

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Defeating the "No-Decision" Trap: The Power of Divergent Thinking

Holden Advisors

More deals that travel all the way to the win/loss finish line, less wasted sales time, more essential customer needs resolved, and a higher share of wallet. Convergent Thinking is ideal when your customer has identified a need worth pursuing. Only 23% of buyers rank vendors as a preferred resource for solving business problems.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

This post summarises the key themes discussed, provides an additional learning resource for the delegates and includes further information – as promised – to some of the questions posed by delegates. Business planning Surprisingly, none of the delegates’ firms had a business plan to drive the growth of the private client team.

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How to Identify Key Accounts: A Quick Guide to Getting it Right

Account Manager Tips

Your biggest customers are not your best customers. So if your biggest customers are not your best, then who are? So how DO you find out who your most valuable customers are? Why large accounts are not key accounts Key accounts are your most valuable customers, and organisations frequently rely on volume to identify them.