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Book review: The Strategy Book by Max McKeown

Red Star Kim

There’s a warning about over-reliance on any particular approach to strategy. Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. I wish I’d had access to such a book when I studied for my MBA. Strategy is about shaping the future”.

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Why agency account managers struggle to think ahead

Account Management Skills

Hybrid’ AMs (project managing as well as responsible for account growth) particularly struggle. Ultimately the lack of proactivity has a negative impact on client growth because project delivery always takes priority over ‘less urgent’ (but important) tasks. Do you struggle to think ahead about your clients?

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What Is Inbound Marketing? A Complete Guide For Businesses

Nutshell

Digital channels used in inbound marketing Real-world examples of inbound marketing A step-by-step guide to getting started with inbound marketing Essential tools and software for inbound marketing How inbound marketing works with other growth strategies What is inbound marketing? Table of Contents What is inbound marketing?

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Strategic Evolution and the Path to Organizational Growth

AchieveIt

Engraining your strategic plan into day-to-day operations It does not matter if the company is in the pre-revenue stage or pulling in 150 million annually, at each stage in a company’s growth journey, they encounter the same roadblock: developing a strong strategic plan and losing track of it the moment leaders step out of the meeting.

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Why “valuation is B.S.” to Truora founder Daniel Bilbao

Zendesk

He considers valuation an over-valued metric for evaluating startup success, and says founders need to sell their own product and try to kill their own deals as a stress test. During Truora’s first year, the company didn’t raise any money. It might not feel tactical, but hiring the best people can make the biggest difference.

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The 14 must-attend sales conferences of 2020

Nutshell

Host: Nutshell Date: March 6th, 2020 Location: Online/Virtual Ticket cost: Free. Host: SalesLoft Date: March 9-11, 2020 Location: Hilton San Francisco Union Square; San Francisco, CA Ticket cost: $1,495. Attend the 2020 gathering and leave with strategic insights that will drive improved sales performance and revenue growth.

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10 New Capture Strategy Tips to Keep Clients & Avoid Competitive Bids

Account Manager Tips

Close any gaps in your solution, meet all commitments and ensure your client is satisfied. And they'll also avoid unnecessary hassle and costs. How a capture strategy helps avoid competitive bidding Is your client due for renewal? Invite subject matter experts from your company to help you develop a renewal strategy.

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