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11 Sales Metrics Every B2B Organization Should Be Tracking

Hubspot Sales

While tracking metrics is an important activity for all sales organizations, B2B sales teams face unique challenges. In B2B sales, the stakes are often much higher, and closing the deal can be a more involved process. High-performing B2B sales teams consistently measure the health of their business.

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Diagnosing Sales Performance Issues Sooner

Sales Outcomes

B2B sales professionals recognize gaps between a client’s desired and current state. So why do sales leaders often skip the diagnostic part when diagnosing sales team performance issues and instead focus solely on the results versus quota at the end of the year? Tracked, visible, and managed in that order.

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You can’t afford to ignore sales references

Upland

It’s not personal, but prospective customers don’t want to talk with sales reps. Sure, they may be happy to watch sellers’ slideshows and sit in on demos, but when it comes down to vetting a product and making an important B2B purchase, the word of someone paid to close the sale is only going to go so far.

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MEDDIC Sales Definition – What Does the Acronym Mean?

Upland

MEDDIC is not actually a healthcare term. It’s a sales acronym. And it’s all about deal qualification MEDDIC – a deal qualification framework Many think that MEDDIC is a sales process , but it’s really a deal qualification framework with multiple processes for decision criteria, decision process, etc.

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Best Practices for Engaging Your Go-To-Market Sales Teams

Speaker: Ruth Stevens, President of eMarketing Strategy

As a B2B marketer, lead generation is likely your Job One. But guess what: It’s after the sales team has gotten into the act where marketing can have an even bigger impact on results. The key metrics to drive your thinking and declare success (Hint: it’s not revenue!). You don't want to miss out on this amazing webinar!

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How to Boost Sales Productivity with Account Planning

Upland

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. If sales productivity isn’t achieved effectively—through high lead conversion rates, efficient sales cycles and low sales costs—overhead goes up, and revenue goes down.

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Account-Based Selling – What it is and Why it Matters 

Upland

Today, the horizon of B2B selling looks different than it did even just a few years ago. However, one thing remains consistent – when it comes to complex sales, buyers prefer a human touch. If B2B sales is your domain, you may have already heard about account-based selling (ABS). The seller needs a revenue team.