How Value-Based Pricing Can Save the Customer Experience Industry
Holden Advisors
FEBRUARY 8, 2022
In other words, it’s not only about the experience you provide, it’s about the value you provide. In the B2C space, value can mean a hundred things from a simple return policy to wonderful product features. In the B2B arena, however, value has a tighter definition. Think about where you truly add value to your customers.
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