Hubspot Sales

NOVEMBER 26, 2021

When done right, the method can drum up quick interest in your business, foster customer loyalty, and pay off in spades. Certain schools of B2B sales advise against offering prospects discounts — as it can train both customers and salespeople to devalue their products or services. Loyalty Discount Strategy.

Retail 126

Retail eCommerce Profitability Construction 126

Customer Think

MAY 8, 2023

Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks. Defensive plays in customer experience management (CXM) are in Service, Loyalty programs, Net Promoter System, and closed-loop Voice of the Customer (VoC).

CXM 76

CXM Onboarding Account Management Customer Experience 76

Brooks Group

FEBRUARY 12, 2024

The revenue potential of your customers doesn’t end when they sign the contract. Once a prospect buys your product or service, they represent an opportunity for future growth. If growing customer revenue is on your mind, you’re not alone. Satisfied customers are far more likely to buy than new prospects.

Sales Training 74

Sales Training Sales Account Management Profitability 74

Zendesk

JUNE 30, 2022

After all, acquiring new customers is expensive. Additionally, investing just 5 percent in customer retention has been shown to boost profits by a minimum of 25 percent. It clearly pays to retain your customers—but how, exactly, do you keep them coming back for more? What is after-sales service?

Sales 98

Sales Decision-making B2C Profitability 98

Hubspot Sales

AUGUST 4, 2020

Your product or service isn't moving with the oomph you'd like it to. A promotional pricing strategy is one of the best ways to generate quick demand for products or services. A flash sale is when businesses, typically in ecommerce or retail, offer substantial discounts on their product or services within a relatively short time frame.

eCommerce 118

eCommerce Retail Advertising Profitability 118

Apptivo

OCTOBER 3, 2022

Who is a buyer and who is a customer? And, when and how does a buyer become a customer? The difference is, with the first sale, the business has got a buyer, and when the business makes the buyer come back and buy more, they have got themselves a customer. A customer is one who has made it his/her custom to buy at the business.

Marketing 98

Marketing Value Proposition CRM Publishing 98

Customer Think

SEPTEMBER 18, 2023

Personalization is the most economical way to drive customer behavior, boosting incremental sales and a company’s bottom line. Indiscriminate sales or discounts offered to all customers on products and services they may (or may not) be interested in have minimal value to a retailer.

Retail 67

Retail Marketing Sales Digitalization 67

Arpedio

JANUARY 3, 2024

Two key metrics that every business owner should closely monitor are churn rate and customer retention rate. By grasping the importance of these metrics and why it’s essential to optimize them, you’ll be better positioned to keep your customers happy, reduce churn, and drive growth. What is Churn Rate?

Customer Experience 52

Customer Experience Profitability Decision-making Innovation 52

Zendesk

FEBRUARY 29, 2024

Revenue churn measures the monthly recurring revenue (MRR) loss from existing customers over a specific period. This metric focuses on customers who have canceled or downgraded their monthly subscriptions. Revenue churn is most relevant for software-as-a-service (SaaS) companies or subscription-based businesses.

Artificial Intelligence 52

Artificial Intelligence Customer Experience Acquisition Onboarding 52

Zendesk

FEBRUARY 12, 2024

In today’s fast-paced and competitive business environment, staying ahead in customer service means continually educating yourself and your team. Customer service podcasts provide an excellent avenue for gaining knowledge and insights without disrupting your busy schedule.

Customer Experience 52

Customer Experience e-Learning eCommerce Artificial Intelligence 52

Flevy

FEBRUARY 17, 2024

In today’s digital world, understanding your customer base is more crucial than ever. Customer Segmentation and Analysis stands at the forefront of this understanding, enabling organizations to tailor their strategies, products, and services to meet the diverse needs of their customers.

Management 52

Management Digital Transformation e-Learning Acquisition 52

Arpedio

FEBRUARY 20, 2024

Churn refers to the rate at which customers or subscribers stop using a company’s product or service over a certain period of time. It is a critical metric for businesses, particularly those with subscription-based models like software as a service (SaaS), telecommunications, or media streaming services.

Telecommunications 40

Telecommunications Profitability Media Software 40

Insightly

APRIL 4, 2023

Whether you own a business, or you’re working in marketing or in a customer success or support role, you know the importance of having great customer relationships. You’re likely already thinking about how you can improve their experience with your company throughout their customer journey, or customer life cycle with your business.

Customer Life Cycle 52

Customer Life Cycle CRM Manufacturing Advertising 52

Zendesk

JULY 12, 2023

That said, hospitality brands continue to face challenges that impact their ability to consistently deliver a high level of service to their guests, including: Labor shortages: Like most industries, hospitality companies struggle to maintain staffing levels to pre-pandemic levels, including customer service and guest service staff.

Supply Chain 93

Supply Chain Digital Transformation Innovation Management 93

Strategic Communications

JANUARY 17, 2024

By incorporating AI technology, such as machine learning, big data, and predictive analytics, into their marketing activities, brands can deliver hyper-personalized content and interactive customer experiences. Cyber Inc: AI for Content Creation at Scale Cyber Inc, an IT services company, used AI to create video courses at scale.

Artificial Intelligence 59

Artificial Intelligence Marketing e-Learning Digitalization 59

Red Star Kim

NOVEMBER 2, 2023

As an fan of Challenger sales (and the variant Insight Selling Insight selling – building on consultative selling models (kimtasso.com) I was delighted to see that one of the originators – Matthew Dixon – turned his focus to selling in professional services. Rainmaking best practice in professional services firms (Selling behaviours).

Client Relationships 130

Client Relationships CRM Financial Services Decision-making 130

Zendesk

JUNE 21, 2023

Sometimes, the best way to market your company is through the very people who use your products or services. For example, customer advocates can encourage other individuals to buy from your business by sharing their unbiased experiences. How is brand advocacy different from customer advocacy?

Media 52

Media Onboarding Advertising Customer Experience 52

ACT

DECEMBER 19, 2023

Every business, big or small, needs a steady influx of new customers. It can also help you close sales faster and build a loyal customer base. You only have to incentivise your current customers to bring in referrals. But you can’t wait for your customers, employees, and other businesses to send referrals your way.

Acquisition 52

Acquisition Advertising CRM Media 52

Apptivo

MARCH 29, 2023

Why is customer engagement important? 7 Customer engagement strategies you should follow this year 3. The final breakdown To have an effective customer engagement strategy, the best thing to do is to encourage your customers to automatically be engaged with your product or service.

Software 52

Software Software Decision-making eCommerce 52

Zendesk

MARCH 6, 2023

Consumers are prioritizing travel after several years of staying close to home, and this is an opportunity for transportation companies to wow customers with better experiences. Sabre, Amadeus, Travelport), Polar, Versonix, ecommerce platforms, loyalty programs, and baggage systems for faster, more personalized experiences across channels.

Transportation 52

Transportation Digital Transformation Digitalization eCommerce 52

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success. While both functions are instrumental in driving organizational growth, distinguishing their unique contributions is fundamental.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Flevy

OCTOBER 5, 2023

In order for Growth Hacking to be successful, marketers need to first evaluate whether the product or service that they are developing or offering is something customers are willing to spend money on or not. In other words, a product should be able to solve a burning issue for the customers, and they should be willing to pay for it.

Acquisition 103

Acquisition Investors Digital Transformation Profitability 103

Miller Heiman Group

JUNE 4, 2019

One way that sellers can work on improving buyer perception and exceeding those expectations is to consider the role that service plays in B2B sales. Let’s start by considering how customer perception has evolved in the past few years. Businesses today must be able to compete not only on price and performance—but also on service.

eCommerce 96

eCommerce Sales B2B Prioritization 96

Zendesk

JULY 13, 2021

Doing business with a company that misses the mark on providing a high-quality customer service experience goes a step further than leaving a bad impression; it can keep the customer from ever giving your business a second chance. What is customer goodwill? In business, your reputation is everything.

Investors 52

Investors Decision-making Customer Experience Profitability 52

The Congruity Group

APRIL 6, 2023

After he decided to move across the world, he asked the area’s major airline for a status match in their frequent flyer program. As the Founder of Travel Data Daily – Mark has published dozen of papers and articles on airline loyalty, which dive deep into airline economics and thought leadership.

Government 52

Government Retail Banking Logistics 52

Hubspot Sales

MAY 15, 2020

Enabling your customers to use eWallet functionality, commonly known as mobile wallet, is no longer optional. In addition to boosting sales and conversion rates for merchants, eWallet usage provides customers with ease of use and increased security. eCommerce subscription services gain traction. eWallet technology is a must.

eCommerce 145

eCommerce Supply Chain Retail Artificial Intelligence 145

Hubspot Sales

MAY 10, 2019

Here are some ways you can use hyperbolic discounting when selling products or services. Loyalty Programs and Point Systems. How do loyalty programs and point systems work? They're rewards programs offered by companies to customers who frequently make purchases. And many companies like J.

e-Learning 88

e-Learning Decision-making Sales 88

Apptivo

JUNE 27, 2023

In today’s highly compеtitivе businеss landscapе, customer rеlationship managеmеnt (CRM) has bеcomе a crucial aspеct of running a succеssful businеss. By utilizing effective CRM stratеgiеs and tеchniquеs, businеssеs can improvе customеr rеlationships, incrеasе customеr loyalty, and ultimately drive rеvеnuе growth.

Business Growth 52

Business Growth CRM Communication Organization 52

Brooks Group

APRIL 9, 2024

Internal champions: Enthusiastic supporters of your product or service who actively promote its adoption within the organization. Purchase influencers may include: Subject-matter experts (SMEs): Individuals with specialized knowledge relevant to the product or service being considered.

Value Proposition 93

Value Proposition Procurement Decision-making Stakeholders 93

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. They facilitate deeper connections with clients, leading to increased loyalty, repeat business, and referrals. It’s crucial to distinguish between sales and account management.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Zendesk

JUNE 9, 2022

This business should have invested in an omnichannel customer experience, which would have united online and offline channels—and likely resulted in a sale. But according to the Zendesk Customer Experience Trends Report 2022 , only a third of companies are omnichannel. Omnichannel experiences are investments in customer-centricity.

CRM 98

CRM Media Advertising Customer Experience 98

Hubspot Sales

SEPTEMBER 6, 2022

According to HubSpot’s 2022 Sales Strategy Report , the third most popular goal for sales professionals in 2022 is prioritizing relationships with existing customers over new ones, and they’ll do so through upselling and cross-selling. An example is offering a customer to add cheese to their burger. How are reps down-selling?

Prioritization 100

Prioritization Sales Communication 100

Miller Heiman Group

MAY 14, 2020

Every company wants to deliver a great customer experience, but not every company has identified or implemented the customer experience strategies that enable them to follow through. What customer service best practices should your customer experience strategies include?

Customer Experience 78

Customer Experience e-Learning Construction Organization 78

Zendesk

APRIL 5, 2022

When you invest time and energy in your customer support efforts, you’re investing in your company’s future. According to the Zendesk Customer Experience Trends Report 2022 , 73 percent of company leaders say there’s a direct link between their customer service and business performance. What is customer enablement?

B2C 52

B2C Customer Experience Software Software 52

Zendesk

MAY 12, 2021

Businesses work hard to attract customers, and keeping them around takes just as much effort. According to the Zendesk Customer Experience Trends Report , half of customers say they would switch to a competitor after just one negative experience—that number grows to more than 80 percent after multiple bad experiences.

Software 52

Software Software CRM Advertising 52

Apptivo

AUGUST 24, 2023

Mobile Customer Relationship Management refers to the use of mobile devices, such as smartphones and tablets, to access and manage customer relationship management processes and data. Remote file organization & sharing Sales, marketing and customer support teams are quickly producing a slew of documentation.

CRM 52

CRM Manufacturing Transportation Logistics 52

Arpedio

FEBRUARY 14, 2024

It includes metrics such as revenue generated, number of deals closed, and customer acquisition. Are there specific markets or customer segments you want to focus on? This knowledge will enable you to personalize your sales approach, positioning your products or services as solutions to their specific challenges.

Business Growth 52

Business Growth Sales Sales Training Decision-making 52