Remove the-absolute-power-of-product-and-its-impact-on-your-marketing
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The (Absolute) Power of Product and Its Impact on Your Marketing

Strategic Communications

Marketing is a must-have for businesses of any kind and any size. In fact, all businesses are using marketing to some degree whether they know it or not. But, while he didn’t advertise, he did market. But, while he didn’t advertise, he did market. The Power of Word of Mouth.

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Got CXM? Why customer experience management isn’t just a nice-to-have for strategic account management

Strategic Account Management Association

According to Gartner, it’s the “ new competitive battlefield.” In strategic account management, companies have to address the never-ending question of how to differentiate themselves and gain market share. It is absolutely essential to success today. By Raj Parekh, Partner, CuebridgeCX. CXM vs. CRM: Do you need both?

CXM 520
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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

This strategic approach goes beyond conventional departmental boundaries, breaks down silos, and encompasses product, marketing, demand generation, sales enablement, and the encompassing realm of customer experience (whether it goes by customer support, customer success, customer service, or a combination of these).

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. But before I delve into what leaders can do to make this happen, I want to share some context for why it’s important. It starts with understanding where people are coming from and what makes them tick.

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The Perplexing Power of Process & Methodology in Complex B2B Sales

Mike Kunkle

What sales or revenue enablement leader doesn’t want to help deliver this kind of business impact? Yet, to continue with the metaphors, rather than the fierce roar of a mighty lion, the collective impact of this reporting on the whole of the sales profession, was more like the whimpered mewl of a newborn kitten.

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Unleashing Growth: Overcoming 7 Common Barriers to Sales Transformation

Mike Kunkle

These architects of growth are tasked with navigating complex market dynamics, driving revenue streams, and fostering a culture of success. When sales, marketing, and customer success operate in isolated bubbles, opportunities for collaboration and synergy are lost. This is a definite growth killer. The result?

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Economies of Unscale

Flevy

The economic concept of Economies of Scale was first floated in the Adam Smith era where the idea of obtaining larger production returns through the use of division of labor was introduced. These new technologies were accompanied by scale i.e., bulk production and access to huge markets.