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Book review: The Strategy Book by Max McKeown

Red Star Kim

Being easy to read, short and jargon-free The Strategy Book (FT Publishing, 2012) is a considerable achievement bearing in mind the subject matter. And another that a command-and-control approach often leads to out-of-date strategy and out-of-touch leaders (See Book review: The Management Shift by Vlatka Hlupic (kimtasso.com).

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

Polarized attitudes towards Key Account Management. True Key Account Management (KAM) or Strategic Account Management (SAM) remains a topic that polarizes the thinking and behaviours of business leaders. Others simply do not really understand the concept, believing it is just about managing the largest customers.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. As well as marketing and business development executives and managers there were also those in specialist pricing and bid roles.

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Culture of Innovation Video and Case Study: Cambia Health Solutions Transforms the Health Care Landscape Through Innovation

Planview

From inception, innovation has been at the core of Cambia Health—it’s truly in their DNA. Cambia is an exemplary example of how organizations can create a culture of innovation by engaging their most valuable resource—their people. The Cambia Health Solutions Case Study: Creating a Culture of Innovation. The Challenge.

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Alliance Failure and Alliance Success: The 80% Rule

Peter Simoons

The 80% Rule In 2012, ASAP conducted the State of Alliance Management study, delving into the subject of alliance performance. Poor alliance management. Adequate preparation, alliance management, and communication can help alleviate most of these causes. Assign an alliance manager to the alliance.

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Sean McPheat’s 6 Sales Predictions For 2012

MTD Sales Training

It’s that time of the year again when everyone is second guessing what’s going to happen in 2012 so I thought I’d put together my top 10 predictions for the sales industry. They will need to look at different and new avenues of generating business and fresh and innovative methods of keeping their existing ones.

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Sean McPheat’s 6 Sales Predictions For 2012

MTD Sales Training

It’s that time of the year again when everyone is second guessing what’s going to happen in 2012 so I thought I’d put together my top 10 predictions for the sales industry. They will need to look at different and new avenues of generating business and fresh and innovative methods of keeping their existing ones. Happy Selling!