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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. There was sometimes a lack of appetite for trying new approaches by fee-earners who might be risk averse or resistant to trying out innovative initiatives.

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Turning lemons into lemonade: Five ways to reset on customer management fundamentals in a post-pandemic world

Strategic Account Management Association

The key is to know which customers are willing, or seeking, to elevate the relationship so that you know which customer relationships to invest in — those that will not only produce better results today but will help you innovate your business sustainability into the future. Value Realization – This is where the rubber meets the road.

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Delivering Rapid Innovation and Efficient Collaboration with Xtrac

Planview

By 2015, enough was enough, and Xtrac decided to take action by partnering with Planview. After years of frustration and inefficiency, in 2015, Xtrac launched “Project X” and began onboarding 110 employees to the AdaptiveWork platform. It would also typically take his boss a full day to prepare for project meetings.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Prioritizing go-to-market-fit and getting to $800M ARR with ZoomInfo CEO Henry Schuck

Zendesk

The journey from dorm room to global business has been a remarkable one, driven by a strategic approach and a commitment to innovation. Increase expansion with customer development reps (CDRs) At ZoomInfo, innovation, problem-solving, and ensuring the right people are in the right roles prompted a new title: customer development rep (CDR).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. 50% Yes 40% No 10% Sort of How do you report KAM/ABM success?