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CX Transformation with AI Chatbots is not a “One-Size-Fit All” Approach

Customer Think

Businesses now realize the need for a customer-centric approach to transforming their customer experience (CX). According to the Zendesk Customer Experience Trends Report 2021, 75 percent of company leaders agreed that the global pandemic accelerated the acquisition of new technologies to get customer-centricity right.

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. Customer Success organizations predominantly stayed the same size (40%). Top Area of Focus for 2021.

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. Customer Success organizations predominantly stayed the same size (40%). Top Area of Focus for 2021.

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CS Benchmark Results & 2021 Outlook

Desired Path

DesiredPath conducted the , Customer Success Benchmark Survey to ask CS leaders how their organizations fared in 2020 and to provide their thoughts on their top focus areas, challenges and opportunities for 2021. Customer Success organizations predominantly stayed the same size (40%). Top Area of Focus for 2021.

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How Marketing Leaders Are Supporting Acquisition, Nurture, and Retention

SBI Growth

Since the turn of the millennium, mastering and perfecting the Customer Experience (CX) has been a goal for Marketing Leaders. Through CX strategy, leading revenue marketing teams will uncover areas of friction and process as a continuous feedback loop between.

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A Guide to Building a Referral Network for Your SMB

ACT

Additionally, a 2021 survey found that 55 percent of consumers discovered a new product through word-of-mouth the previous year. You only have to incentivise your current customers to bring in referrals. Moreover, a well-defined referral marketing strategy can turn into a self-sustaining vehicle for customer acquisition.

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A Unified Theory of Business Development Strategy (2021)

Liston Witherill

If your goal is to achieve market leadership and premium pricing while remaining nimble, this article speaks directly to your acquisition strategy.  If you’d like more background on Tom’s client acquisition model, I urge you to read his excellent book for free here.  This is so underrated.