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Book review: Build your digital marketing strategy by Steve Brennan

Red Star Kim

Despite being published in 2018 (before the Covid pandemic pushed digital marketing into the stratosphere) and being pretty basic it has some good content. So here’ a book review: Build your digital marketing strategy by Steve Brennan. A buyer profile template is provided segmented by personal, needs and digital behaviour.

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What does a great customer experience look like in 2021?

Freshworks

A great customer experience is in the eye of the beholder and if last year taught us anything it is that customers will carry on using well designed digital channels for the simplicity and speed of service they provide. So, how do you create a great customer experience in 2021 that is both empathetic and simple?

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The Value Of Email Marketing In 2021

Apptivo

Given the transformation in digital technology, businesses across the globe rely more on search engines to capture leads for their websites. For instance, Google Algorithm Update for 2021 is being split into two CORE updates – June and July 2021. This will turn out to be a boon or bane for websites. Quick to share.

Marketing 111
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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Now with the internet, the possibility of digital entrepreneurship is open to everyone. If you want to fully take advantage of digital entrepreneurship, then strap in. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey.

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Top CRM trends for 2021

Insightly

So, here are the top CRM trends for 2021. IoT stands for “the internet of things” and is used to describe a network of physical objects that are tied to the internet through sensors, scanners, software, and other technologies. One of the main purposes of connecting the physical and digital worlds is the exchange of information.

CRM 98
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What Is Digital Consulting, and How Do You Start?

Hubspot Sales

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

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7 sales prospecting techniques you need to succeed in 2021

Zendesk

But what started as an emergency order quickly became the new way of life, giving rise to a truly digital-first marketplace. 7 sales prospecting techniques (and how they’ve evolved in 2021). Though the techniques may be familiar, you may need to slightly adjust their execution in 2021 to appeal to post-pandemic customers.

Sales 104