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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

28 th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023) Reprinted from PM Magazine With 100+ people enjoying coffee in bright orange TUC mugs, the buzz heightened to good vibrations: Connecting with familiar faces and new friends, both old hands and the next generation.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

Competitor strategies had to be inferred from the wide range of publicly-communicated content. during March 2023 (Office of National Statistics) with the highest recorded turnover of £4.16 billion over the five years through 2023, including a 0.5% billion over the five years through 2023, including a 0.5%

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International Marketing Benchmark 2024 from Meridian West – AI dominates the agenda

Red Star Kim

Sentiment and outlook has improved on 2023 24% expect the economic outlook to improve (6% in 2023) 31% expect professional service sector to improve (13% in 2023) 57% expect their firm to improve (40% in 2023) Although most anticipate a flat year for the economy and professional services This highlights increased confidence and optimism.

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Professional services marketing/BD case studies – Moore Kingston Smith, Mazars, Capsticks, Fladgate, Travers Smith, Mills & Reeve and brand awards

Red Star Kim

It includes research from leading real estate experts like JLL: “Among all real estate sectors, JLL’s data shows that the living/multi-housing sector made up the largest share of investment in 2022, at 32%, dropping slightly to 30% in 2023. 90% of UK C-suite executives have a positive outlook for growth in 2023).

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The Top Marketing Trends for 2023: AI Captures the Most Mindshare, but Marketers Have More on Their Plates

Strategic Communications

In fact, 71 percent of CMOs believe they lack sufficient budget to fully execute their strategies in 2023, according to research from Gartner. percent in 2023, a slight drop from 9.5 Content, products, or designs that are co-created by the brand and influencers from the very beginning will thrive in 2023.” percent in 2022.

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Context and curiosity drive commerciality and pricing

Red Star Kim

The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. We communicate differently with procurement professionals than other decision-makers and users of professional services. So marketing is reliant on research and financial knowledge. Books on pricing?

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6 2023 Marketing Trends You Can’t Ignore

ACT

If you don’t want that to happen to your business, you must keep an eye on the fast-changing marketing trends in your industry and use emerging media and technology for effective communication and brand positioning. Read on to see some of the biggest trends you can’t ignore that show where marketing is headed in 2023.