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Prioritizing go-to-market-fit and getting to $800M ARR with ZoomInfo CEO Henry Schuck

Zendesk

Prioritize go-to-market-fit From the beginning, Schuck and his team knew the importance of go-to-market-fit, a common thread among our founder guests. He paired her with a CDR and filled her empty calendar with customer-facing meetings. ZoomInfo focused on email marketing that targeted its ideal customer profiles. .”

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Free Guide to Prioritize Your Opportunities

OnStrategyHQ

How do you prioritize opportunities? An important component of any great agile strategic plan is clearly identifying and prioritizing where you’ll grow. The Fit/Attractiveness Matrix is a tool to help prioritize and eliminate opportunities identified in your SWOT. In a sea of opportunities, how do you create focus?

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Product-Led Sales: All You Need to Know

Arpedio

Product-led sales is a strategy where the product itself serves as the primary driver of customer acquisition, conversion, and retention. PLG focuses on leveraging the product as a primary driver of customer acquisition, retention, and expansion, with the goal of fostering organic growth through positive user experiences and viral adoption.

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How to Manage a Sales Pipeline for a Startup

Nutshell

A refresher definition 5 best practices for managing a sales pipeline for a startup3 types of client onboarding Prioritize your good leads, drop your bad leads Analyze your pipeline regularly Update your processes regularly Standardize your sales pipeline Automate sales pipeline tasks with a CRM What is a sales pipeline?

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Rethinking Enablement for the Future: The Power of Commercial Effectiveness Integration

Mike Kunkle

Product ensures that solutions meet the demands of the marketplace. It plays a central role in shaping product strategy, conducting market research, managing product development, and ensuring products meet customer needs and business objectives. These functions all play distinct yet interdependent roles in the revenue lifecycle.

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Sales Pipeline vs. Sales Funnel: Key Differences

Arpedio

The sales funnel represents the journey from lead generation to customer acquisition, highlighting the stages and activities involved in converting leads into customers. The pipeline provides a clear overview of the sales opportunities at each stage, enabling sales teams to prioritize and focus their efforts where it matters most.

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Inbound Sales vs. Outbound Sales: Tactics Compared

Arpedio

When it comes to customer acquisition and growth , businesses have two primary sales strategies at their disposal: inbound sales and outbound sales. In this article, we’ll take an in-depth look at each strategy and compare their tactics and effectiveness, helping you decide which approach is right for your customer acquisition goals.