Remove Advertising Remove Communication Remove Meetings Remove Organization
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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing is an Organization-wide Undertaking. It isn’t sales.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. Our aspiration, I believe, should be to create a workforce that reflects the incredible diversity of our customers, our partners, our suppliers and our community. By Gordon Galzerano, Co-Founder and Managing Partner, Timberwilde Consulting Group.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. And yet data-driven decision making is more important than ever. Click To Tweet.

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The Importance of Finding Focus for Your Marketing Communication Efforts

Strategic Communications

The white paper needed to include: a focus on the new national campaign theme, a focus on the new local campaign theme, a focus on the areas served, a focus on the organization’s new direction for the coming year, a focus on…OK, hopefully, you get the point. If you focus on everything, you’re focused on nothing!

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Expert advice: What should a weekly 1:1 sales meeting look like?

Nutshell

A 1:1 sales meeting provides sales managers and sales reps time for reflection and goal setting, as well as an opportunity for both sides to raise their concerns. As a manager, you shouldn’t look at your weekly individual meetings as simply a time to go over sales numbers. 1) Start by listening. 1) Start by listening.

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Social Advertising 101: What it is and Why You Need it

Outbound Engine

So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. While social media started off initially as a way for friends and family to communicate, it quickly turned into a lucrative way for businesses to grow. A Facebook page is not social advertising. The good news.

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Digital Marketing update webinars (June 2023)

Red Star Kim

Digital marketing update – How to Get 100 Sales Leads in 90 Days On 20 th April there was an information-rich and insightful webinar by Steve Pailthorpe, the CEO of Iconic Digital who I had the good fortune of meeting through the Worshipful Company of Marketors. He went on to outline steps in the marketing chassis.