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Marketing is Bigger (MUCH Bigger) Than Advertising

Strategic Communications

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing is an Organization-wide Undertaking. It isn’t sales.

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E-Commerce Industry Value Chain: Deep Dive

Flevy

Website and mobile app development create user-friendly platforms for shopping, and digital marketing and advertising drive traffic and sales. Each organization operates under unique conditions dictated by its product offerings, market position, and customer demands. Let’s dig deeper into some of the primary activities.

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13 Executive Dashboard Examples Organized By Department

ClearPoint Strategy

If there is one phrase that represents both enormous potential and challenges to organizations today, it is big data. When done right, dashboards provide valuable insight into the health of an organization and strongly influence executive decision making. And yet data-driven decision making is more important than ever. Click To Tweet.

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Why Sales Leaders Hate Your Advertising Agency

SBI Growth

Sales leaders perceive advertising agencies with the trifecta of doom; Expensive, Eccentric, and Frivolous. Why is it that most B2B sales leaders hate advertising agencies? Sales leaders see their sales organization as the muscle that drives growth. Sales leaders see their sales organization as the muscle that drives growth.

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Building and optimizing your diverse, multifunctional “Dream Team”

Strategic Account Management Association

We are all in a race to attract, develop and retain top talent for our organizations. This involves understanding how the adult learner gets new information and shifting to meet them where they are. 1: Develop targeted marketing, advertising and community outreach activities as a competitive advantage. That’s the reality.

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Social Advertising 101: What it is and Why You Need it

Outbound Engine

So what is social advertising, and why do you need it? . Before social advertising, buying leads was the norm. A Facebook page is not social advertising. That’s because Facebook has evolved its news feed algorithm to deprioritize organic business posts. The power of social advertising. Brand awareness is key.

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Digital Marketing update webinars (June 2023)

Red Star Kim

Digital marketing update – How to Get 100 Sales Leads in 90 Days On 20 th April there was an information-rich and insightful webinar by Steve Pailthorpe, the CEO of Iconic Digital who I had the good fortune of meeting through the Worshipful Company of Marketors. He went on to outline steps in the marketing chassis.